Media & Data Analyst (FMCG, 12 Month Contract) UID:2269

Role Overview

We are looking for a

data-driven digital marketing professional

with a strong passion for analytics, media optimisation, and growth. The ideal candidate is comfortable working in a fast-paced environment and can translate data into actionable marketing strategies. This role will drive

always-on, data-driven marketing

, optimise media investments, and identify innovative opportunities to improve campaign performance and ROI.

Key Responsibilities

Own

paid media optimisation and channel efficiency

, managing always-on campaigns and real-time funnel tracking across attribution and audience segmentation.

Optimise

campaigns, media bids, creatives, and audience targeting

to drive sales, growth, and ROI.

Measure the

effectiveness and value of media and web personalisation campaigns

, providing actionable insights and recommendations.

Develop and introduce

innovative media ideas, formats, and approaches

to enhance media plans.

Analyse and report on

cross-channel campaign performance and brand metrics

, recommending in-flight optimisation where required.

Integrate

CRM and first-party (1P) data

to improve audience segmentation, targeting, and personalisation.

Lead

creative optimisation through A/B testing, rapid iteration, and data-driven insights

.

Build and maintain

custom analytics dashboards and performance reports

for relevant stakeholders.

Analyse

consumer trends, user behaviour, and digital experience data

to inform digital, mobile, and social marketing strategies.

Manage

performance marketing campaigns

in collaboration with Commerce and Media teams, including experience driving traffic and sales through

e-commerce platforms such as Shopee and Lazada

.

Develop frameworks and processes to enable

faster, smarter, and more effective media deployment and optimisation

across platforms and markets.

Act as a subject matter expert, sharing

media, analytics, and data-driven marketing best practices

with the wider marketing team.

Requirements

Degree in

Marketing, Digital Marketing, Data Analytics, Business, Statistics

, or a related discipline.

3–5 years of experience

in digital marketing, performance marketing, media analytics, or a similar role.

Strong hands-on experience in

paid media buying, campaign optimisation, and performance marketing

.

Solid understanding of

digital advertising platforms, media planning, audience targeting, attribution, and funnel tracking

.

Strong analytical skills with the ability to translate

data and insights into actionable marketing recommendations

.

Experience working with

CRM, first-party data, audience segmentation, and personalisation

.

Hands-on experience with

A/B testing and creative optimisation

.

Proficient in

Google Analytics/GA4, Excel, and dashboard/reporting tools

; experience with SQL, Tableau, Power BI, or similar tools would be an advantage.

Experience managing

e-commerce performance campaigns

, particularly across

Shopee and Lazada

, would be highly preferred.

Strong understanding of

ROI, ROAS, CPA, conversion rates, and other digital performance metrics

.

Excellent stakeholder management and communication skills, with the ability to work collaboratively across

Marketing, Commerce, Media, and Data teams

.

Highly analytical, curious, and proactive, with a strong

growth and experimentation mindset

.

Experience working across

multiple markets or regional campaigns

would be an advantage.

We regret that only shortlisted candidates will be notified.

Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.

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