Director of Sales

Job Ref: DAL5786

Branch: Clayton Hotel City of London

Location: Clayton Hotel City of London, London

Salary/Benefits: Competitive Salary

Contract type: Permanent

Hours: Full Time

Hours per week: 40

Posted date: 21/08/2026

Closing date: 02/10/2026

Director of Sales

Are you a dynamic leader with a passion for hospitality? At Dalata Hotel Group, we believe that great teamwork and leadership are at the heart of hospitality. Dalata Hotel Group are currently looking for an experienced Director of Sales who is eager to take ownership, elevate their teams, and drive outstanding performance while continuing to grow professionally.

In this role, you will enjoy the unique opportunity to shape the culture and success of your team and contribute to the strategy of this hotel. If you are looking for the next opportunity or move in your career in a supportive environment that values innovation and excellence, we invite you to be part of our thriving community at Dalata Hotel Group.

As Director of Sales, reporting to the Hotel Manager and Cluster General Manager, you will lead the hotel's sales function, taking ownership of the commercial strategy, corporate business development, account management, and revenue generation initiatives. As a key member of the hotel leadership team, you will drive performance, support business growth, and contribute to the overall success of the property

Benefits

50% Off FB in all properties

€/£60 employee rate on rooms for all Dalata hotels

30% off Friends Family rate SAYE (Save As You Earn Scheme

Pension access (Ask your HR Manager for local pension information)

Performance-related bonus plan

Development Opportunities through our Dalata Academy to support your career journey

Free employee meals on duty

Extra AL day for every year worked (5 days to a maximum of 5 days)

Employee Assistance Programme

Cycle to Work Scheme/Transport Schemes

Staff Appreciation Initiatives, fun team-building activities and regular charity events

Key Duties and Responsibilities

Provide strategic leadership and day-to-day management of the Sales Department to maximise revenue, market share, and guest satisfaction.

Lead the corporate sales strategy, taking full ownership of the Corporate, Corporate Group, and Business Travel segments to drive sustainable revenue growth.

Coach, and develop the Business Development Manager, fostering a high-performance sales culture and succession planning.

Oversee all sales activities, including lead generation, client engagement, contract negotiations, account management, trade shows, and networking events.

Work closely with the national accounts management team.

Utilise Salesforce.

Develop, maintain, and animate key corporate accounts through proactive relationship management, regular business reviews, and targeted growth strategies.

Plan, organise, and host familiarisation trips (FAM trips), site inspections, and client events to showcase the hotel and generate new business opportunities.

Lead corporate account performance reviews, analysing market trends and account production to identify opportunities and address performance gaps.

Collaborate closely with Revenue Management and Finance teams to optimise pricing strategies, forecasting accuracy, budgeting, and overall commercial performance.

Manage Corporate and Consortia RFP processes, ensuring maximum participation and conversion opportunities.

Analyse GDS, market intelligence, and business performance reports to identify trends and strengthen corporate sales strategies.

Prepare and present regular sales performance, forecasting, and strategic business reports to the Hotel Manager and Cluster General Manager and Central Office.

Act as a senior member of the hotel's Executive/Leadership Management Team, contributing to the overall commercial strategy and operational success of the property.

Represent the hotel within the local business community, industry associations, and key corporate networks to enhance brand awareness and generate new business opportunities.

What You Will Need

Proven experience in a senior hotel sales leadership role with responsibility for corporate and commercial business development.

Strong strategic thinking and commercial acumen with a track record of driving revenue growth and market share.

Demonstrated experience leading, mentoring, and developing successful sales teams and business development professionals.

Excellent understanding of corporate sales, account management, consortia business, RFP processes, and revenue management principles.

Strong financial awareness with experience collaborating on budgeting, forecasting, and business planning.

Outstanding communication, negotiation, presentation, and relationship-building skills.

Results-driven, highly motivated, and capable of influencing stakeholders at all levels.

Ability to operate effectively as a senior member of a hotel leadership team within a fast-paced environment.

An energetic, positive, and highly motivated leader with exceptional people skills, who brings confidence, enthusiasm, and a collaborative approach to building strong relationships with clients and colleagues, while contributing to a high-performing, results-driven team culture.

About us

Dalata Hotel Group – We bring the heart of hospitality to every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany the Netherlands, and we’ll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.

Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.

Dalata Hotel Group is an Inclusive Employer. We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application.

At Clayton Hotel City of London, everything we do is a little more personal.

Whether that’s getting to know you a little more or in the small gestures that make your stay that bit more memorable. We’re always dedicated to experiences that are all about you. Located on New Drum Street, a short stroll from The Tower of London, Borough Market and the city itself, it’s a place that has everything from food, culture and entertainment. If you want to see even more of the area, we’re conveniently located right beside Aldgate East Underground Station and just a short walk from other tube lines, connecting you across the city.