Creative Director

We are looking for a Creative Director to take end-to-end ownership of how Pleneo looks, feels, communicates and shows up in the world.

This is not a conventional design-management role. We are not looking for someone whose job is simply to manage designers, approve artwork or produce attractive layouts.

We want someone who feels personally responsible for every visual and experiential touchpoint of the brand - the quality, accuracy, impression, energy and communication of everything a customer, partner or employee sees and interacts with.

You will help define what Pleneo should feel like as a brand, then make sure that feeling carries consistently across everything we do.

What you will own

You will lead creative direction across the entire customer and brand experience, including:

Brand identity and visual direction

Advertising and campaigns

Creative concepts and brand storytelling

Product launches

Brand activations

Trade shows, events and experiential concepts

Guerilla marketing, stunts and unconventional promotional ideas

Packaging and unboxing experience

Product documentation and installation materials

Brochures, presentations and sales collateral

Digital advertising and social creative

Website creative direction

Email communications and even the smaller details such as signatures, templates and internal brand standards

Photography, video and content direction

Physical spaces, exhibitions and environments

Software UX/UI creative direction, working alongside product and engineering teams to ensure our software is both intuitive and unmistakably Pleneo

Overall design quality and consistency across the company

If someone interacts with Pleneo, we want you thinking about what that interaction should feel like.

More than design

We are looking for someone who thinks beyond Illustrator, Figma and individual pieces of artwork.

You should be asking questions such as:

How could this campaign be more memorable?

Why would anyone stop and look at this?

How should somebody feel when they open our packaging?

What should Pleneo do around a major trade show that nobody else is doing?

Does this document actually communicate clearly, or does it merely look attractive?

Is this software experience intuitive and on-brand?

Does this event feel like Pleneo?

Is this piece of work genuinely finished, or just finished enough to send for review?

You will be expected to develop ideas yourself, challenge conventional approaches and continually raise the creative standard of the company.

Ownership and quality

This role requires an unusually high level of personal ownership.

We want someone who treats the final outcome as their responsibility.

You should not need somebody else to identify missing requirements, inconsistent spacing, incorrect copy, poor hierarchy or work that does not match the brief.

Before something leaves the design team, you should have already asked:

Is it accurate? Is it finished? Does it communicate properly? Does it feel right? Is this good enough for the Pleneo brand?

You will be the final creative quality gate for the company.

When something is urgent or a supplier, agency or colleague is holding up delivery, we expect you to take ownership of getting it resolved rather than simply reporting the problem.

Creative judgment

Pleneo is an enterprise technology company, but we do not want to look or behave like a conventional enterprise technology company.

We want our work to feel modern, vibrant, unexpected and culturally relevant.

At the same time, good creative direction requires judgment.

Our customers include major enterprises, technology companies and professional partners. Not every provocative idea is appropriate, and not every creative ambition should override the commercial objective.

We therefore want someone with strong opinions who is also collaborative.

You should be comfortable saying:

“I think we should do this, and here is why.”

But equally comfortable understanding when a commercial requirement, customer need or business constraint means adapting the idea.

We do not want a passive order-taker.

We also do not want a creative dictator.

We want someone with taste, conviction and judgment.

Your background

For this position, significant consumer-brand experience is essential.

You should have previously worked:

At a strong consumer-focused creative, branding or advertising agency; or

In a senior creative role for a major consumer brand

Agency experience is particularly attractive because we value people who have worked across different brands, mediums, campaigns and creative problems.

We are much less interested in candidates whose careers have been exclusively within traditional B2B or corporate marketing environments.

We would expect approximately 8–15+ years of relevant experience, although portfolio quality, judgment and personal capability matter considerably more than an exact number of years.

You may currently be a:

Creative Director

Associate Creative Director

Design Director

Brand Design Director

Head of Design

Senior Art Director ready for broader ownership

What we're looking for

You are likely to be:

Obsessive about visual quality and detail

Extremely strong at self-QC

High-agency and naturally accountable

Comfortable taking ownership without constant supervision

Curious about consumer culture, design and brands

Able to generate original ideas rather than only execute briefs

Confident and direct when something is not good enough

Commercially aware

Able to understand the objective behind a brief, not merely its instructions

Comfortable directing designers, agencies, photographers, filmmakers and other creative partners

Capable of moving between high-level creative strategy and very small executional details

Highly collaborative with marketing, sales, product, engineering and leadership

Comfortable working at pace

Someone who notices things other people miss

Most importantly, you care deeply about the finished result.

This role will be based in Dubai.

We want a small, exceptional team with very high standards and very high output.

About Pleneo

Pleneo is building a new generation of workplace technology designed around simplicity, usability and great experience. We believe enterprise technology can be beautifully designed, enjoyable to interact with and dramatically easier to use. That philosophy should extend far beyond the physical product. It should be apparent in our packaging, software, advertising, events, documentation, communication and every other interaction somebody has with the company. We are looking for the person who will make sure that happens.

Application Question(s):

Please provide a link to your portfolio (mandatory)

Tell us about a time a supplier, agency or colleague was putting a critical creative deadline at risk. What did you personally do to get the work delivered?

In 2–4 sentences, describe a creative idea you personally originated that went beyond the original brief and materially improved the final outcome.

Experience:

creative/branding/advertising agency or major consumer brand: 5 years (Required)

Language:

English (Required)

Work Location: In person