Programmatic Trader

Job Title: Programmatic Trader

Location: Hong Kong

WHO WE ARE

MiQ is a global leader in programmatic advertising, trusted by clients and agency partners worldwide for over 13 years. Through MiQ’s advanced programmatic capabilities, clients can seamlessly reach and engage audiences at scale across global markets.

We maintain strong partnerships with leading platforms including Google DV360, Microsoft Xandr, Amazon Ads, Yahoo, and more. Powered by our proprietary data and analytics platform, MiQ delivers high-impact, cross-screen solutions spanning the full funnel — from brand awareness to performance-driven conversions.

With a growing presence in key markets, including Beijing and Shanghai, MiQ continues to its investment in China and strengthen its global footprint.

Role Overview

We are seeking a highly motivated Programmatic Trader / Trading Manager to drive the execution and optimization of programmatic campaigns. This role plays a critical part in delivering performance, strategic insights, and operational excellence across a diverse portfolio of clients.

Key Responsibilities

- Lead the end-to-end execution, monitoring, and optimization of programmatic campaigns to ensure delivery against KPIs and performance targets

- Partner closely with Sales and Account Management teams to develop data-driven media plans, audience strategies, and actionable campaign recommendations

- Provide technical expertise, including pixel implementation, tracking setup, and MMP attribution integration (e.g., AppsFlyer, Adjust)

- Continuously optimize campaigns using advanced trading strategies to improve efficiency, ROI, and cost performance

- Analyze campaign data to generate insightful reports and strategic recommendations for both internal teams and clients

- Collaborate with global teams to successfully execute cross-market and cross-border campaigns

- Stay up to date with industry trends, platform updates, and emerging programmatic technologies

Qualifications & Requirements

- Strong understanding of programmatic advertising fundamentals, with hands-on experience in platforms such as Google DV360, The Trade Desk (TTD), Yahoo DSP, Amazon Ads, and Microsoft DSP (Xandr)

- Proven ability to quickly learn and adapt to new products, tools, and solutions

- Demonstrated experience in one or more verticals such as e-commerce, gaming, mobile apps, or DTC, with a track record of delivering measurable campaign success

- Solid analytical skills, with proficiency in data analysis, reporting, and performance optimization

- Excellent communication and stakeholder management skills, both internally and externally

- Strong written and spoken English proficiency

- Ability to thrive in a fast-paced environment, manage multiple priorities, and deliver under pressure

Why Join MiQ

- Work with top-tier global clients and cutting-edge programmatic technology

- Exposure to multi-market campaigns and international collaboration

- A fast-growing China business with strong global backing

- Opportunities for career growth, ownership, and leadership development

WHO YOU ARE

YOUR PERSONALITY

We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.

Passion – We love and live what we do.

Determination – We always find a way to ‘figure it out’.

Unity – We hold each other accountable. We win and lose as a team.

Agility – We anticipate the unexpected, embrace and adapt to change.

Courage – We dare to think unconventionally.

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