Senior Marketing Officer
Skills
About the role
About the Role
A growing UAE-based healthtech startup is looking for a Senior Marketing Officer to lead digital growth, performance marketing, content marketing ,and offline customer acquisition initiatives.
The company provides at-home healthcare services including doctor consultations, medical testing, nursing and therapy services.
Key Responsibilities
Digital Marketing and Growth
Plan, manage and optimize paid campaigns across Meta, Instagram, TikTok, Snapchat and Google.
Develop media plans focused on lead generation and brand growth.
Monitor campaign performance, CAC and ROAS.
Conduct A/B testing and retargeting campaigns.
Develop customer segmentation strategies.
Continuously optimize marketing campaigns.
Content and Brand Development
Develop high-quality content for social media, websites and digital campaigns.
Work with designers, freelancers and internal teams to create effective marketing materials.
Develop blogs, social media posts and short-form videos.
Maintain a consistent and trustworthy brand voice.
Use AI tools such as ChatGPT and Canva to improve content production.
Offline Marketing
Plan community outreach activities, wellness events and promotional activations.
Develop partnerships with gyms, salons, nurseries, corporates and community organizations.
Identify opportunities for local customer acquisition.
Create repeatable strategies combining offline and digital marketing.
Analytics and Reporting
Monitor Meta Business Suite, Google Analytics, and CRM data.
Track CAC, ROAS, LTV and conversion funnel performance.
Identify marketing gaps and recommend improvements.
Prepare regular marketing performance reports.
Requirements
5–8 years of hands-on B2C marketing experience.
UAE/GCC performance marketing experience preferred.
Experience with D2C, healthtech or digital-first companies is an advantage.
Strong knowledge of Meta Ads, Google Ads, TikTok Ads and Snapchat Ads.
Experience with marketing automation and analytics tools.
Strong content writing, storytelling and creative thinking skills.
Data-driven and performance-oriented mindset.
Experience with offline campaigns and brand partnerships preferred.
Basic graphic design or video editing skills are an advantage.
Experience using AI creative and content tools is a plus.
Interested candidates can apply with their updated CV.
Pay: AED3,500.00 - AED5,500.00 per hour
Work Location: In person
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