Digital Marketing Executive (Hands-On / Lead Generation) - Kerala, India

About the Role

We are recruiting for our office in Kerala, an experienced, hands-on Digital Marketing Executive to manage performance marketing and local search campaigns for our service-based clients, including educational institutions and local businesses.

This is an execution-heavy role for a practitioner who can independently build, launch, optimize, and report on multi-channel campaigns. You will leverage AI tools and automation to streamline workflows, but you must possess the deep technical expertise required to configure tracking, analyze metrics, and manually optimize for genuine lead quality and ROI.

Key Responsibilities

Meta Advertising: Build, manage, and scale lead generation, retargeting, and Click-to-WhatsApp campaigns across Facebook and Instagram. Conduct audience targeting, A/B testing, pixel setup, and Cost Per Lead (CPL) optimization.

Google Ads: Execute Search campaigns from end to end. Handle keyword research, negative keyword strategy, ad copy creation, conversion tracking, location targeting, and CPL reduction.

Local SEO & Google Business Profile (GBP): Fully set up, optimize, and manage GBP accounts. Optimize categories and services, execute local search strategies, manage reviews/posts, and track visibility metrics.

Social Media Management: Plan content calendars, manage social channels, and coordinate AI-assisted content workflows to maintain client brand positioning.

Lead Generation & Campaign Optimization: Focus on high-intent lead generation rather than vanity metrics. Design campaign funnels, optimize landing pages, monitor lead quality, and refine targeting continuously.

Required Experience & Skills

Proven, hands-on experience running Meta Ads Manager and Google Ads campaigns.

Demonstrated track record with Google Business Profile (GBP) optimization and Local SEO.

Technical fluency in Meta Pixel, Google Analytics (GA4), conversion tracking, and Google Keyword Planner.

Practical experience using AI marketing tools and automation to enhance execution speed without compromising output quality.

Strong analytical background focused on metrics that matter: CPL, conversion rates, and lead quality.

Preferred Experience

Background running campaigns for nurseries, schools, healthcare, or local service-based businesses.

Expertise in local audience targeting and parent-engagement campaigns within the education sector.

Fluent in English, with execellent communication skills

A proven personality

Role Exclusions (Please Do Not Apply If):

Your experience is purely theoretical or limited to content scheduling and basic page posting.

You act solely as a project coordinator or account manager who delegates technical execution to others.

You cannot independently set up campaigns, configure tracking pixels, or interpret performance data.

Performance Key Performance Indicators (KPIs)

Campaign setup accuracy, delivery timelines, and tracking precision.

Volume and conversion rate of qualified leads generated.

Cost Per Qualified Lead optimization.

Local search rankings and Google Business Profile performance improvements.

Actionable reporting and continuous optimization initiatives.

What We Offer

Full-time role based in Kerala (with remote flexibility for top talent).

Exposure to diverse client accounts and industries.

High-performance, merit-based environment with long-term career growth.

Application Process

To apply, submit your CV alongside a brief summary detailing:

Specific Meta Ads and Google Ads campaigns you have personally built and managed.

Your hands-on experience with Google Business Profile setup and local SEO.

Industries or sectors you have managed campaigns for (highlighting education or local service businesses, if applicable).

Examples of measurable outcomes (e.g., CPL improvements, conversion rates) achieved.

The AI tools and marketing software you use daily.

Your current location and notice period.

Generic applications without execution specifics will not be evaluated.

Pay: ₹10,230.48 - ₹34,061.12 per month

Work Location: In person