Signage & Branding Governance -Senior Specialist / Assistant Manager

Qualification Requirements

Education

Bachelor's Degree in:

Architecture

Urban Design

Urban Planning

Graphic Design

Branding & Marketing

Landscape Architecture

Design Management

Related Design Discipline

Experience

7–10 years of relevant professional experience.

Experience in development control, urban design review, signage governance, branding compliance, advertising approvals, or related fields.

Experience dealing with developers, authorities, consultants, and branding agencies.

Experience in policy development, governance frameworks, and approval management is preferred.

Technical Knowledge

Development Control Regulations (DCR).

Urban Design Guidelines (UDG).

Building & Marketing Signage Policies.

Dubai Out-of-Home Advertising Manual.

MADA Media requirements.

Place branding and development identity frameworks.

Project naming governance and branding controls.

Architectural design and urban design principles.

Signage fabrication, materials, illumination systems, and installation methods.

Authority review and permitting procedures.

Key Responsibilities

Signage Review & Approval

Review and assess building signage, project branding signage, retail signage, marketing signage, advertising displays, wayfinding systems, hoardings, banners, flags, building wraps, and promotional installations.

Evaluate submissions against approved DCRs, UDGs, signage policies, authority requirements, and master development controls.

Review signage dimensions, placement, illumination, materials, visibility, content, and urban design impact.

Ensure signage proposals are compatible with development character, urban design objectives, placemaking strategies, and approved project identity.

Prepare technical comments, approval conditions, and signage review recommendations.

Branding & Project Naming Governance

Review project naming applications, development branding proposals, corporate identity submissions, marketing branding requests, and promotional signage applications.

Ensure consistency between approved DHRE Off-Plan Marketing Naming NOCs, building naming approvals, project branding approvals, and marketing materials.

Establish a unified governance approach for all DHLE branding-related approvals to eliminate duplication and conflicting approval requirements.

Verify compliance of signage and branding submissions with approved project identity, naming conventions, and branding strategies.

Coordinate with Marketing, Commercial, Development, Asset Management, and Branding teams on branding-related approvals.

NOC Review & Administration

Review, process, and manage Building Signage and Marketing Signage NOC applications.

Validate compliance with signage policies, authority requirements, and approved development controls.

Support revalidation, renewal, amendment, extension, and closure reviews for signage approvals.

Maintain approval records, technical assessments, and compliance documentation.

Support implementation of digital workflows, dashboard monitoring, and approval tracking systems.

Policy, Governance & Process Development

Support development and enhancement of Building & Marketing Signage Policies, review procedures, governance frameworks, and approval matrices.

Develop signage classification criteria, governance controls, and approval workflows.

Contribute to the development of signage standards, branding guidelines, development identity frameworks, and naming governance procedures.

Recommend process improvements, automation opportunities, and workflow enhancements to improve operational efficiency and governance controls.

Stakeholder & Authority Coordination

Liaise with Dubai Municipality, Trakhees, DDA, MADA Media, Marketing Teams, Commercial Teams, consultants, developers, architects, contractors, and project stakeholders.

Provide technical guidance on signage requirements, branding controls, naming approvals, and submission standards.

Participate in policy workshops, governance reviews, and stakeholder alignment meetings.

Support coordination and alignment between DHLE and DHRE approval processes relating to project branding and marketing approvals.

Compliance, Inspection & Enforcement

Coordinate with inspection teams regarding approved signage installations.

Review inspection findings and verify compliance with approved NOCs and technical requirements.

Support rectification reviews, enforcement actions, and compliance monitoring activities.

Assist in the implementation of signage audit programs, revalidation requirements, and unauthorized signage controls.

Monitor compliance trends and recommend governance improvements.

Skills: signage governance , branding compliance , regulatory standards