Sales Manager

Job title: Sales Manager

Contract Type: Full Time Permanent, subject to 6 months' probation

Location: Claregalway, Co. Galway

Salary: €60,000-70,000 per annum, paid monthly

At Culligan Home, we specialize in providing high-quality water treatment solutions to residential customers across Ireland. Our offering includes filtration systems, reverse osmosis units, and water softeners, helping households enjoy cleaner, safer, and better-tasting water

We are seeking an ambitious and results-driven Sales Manager to lead our residential sales function and drive the next phase of growth for our water treatment business. This is a hands-on leadership role, responsible for developing and motivating a high-performing sales team while actively contributing to sales growth, customer acquisition, and market expansion.

Key Responsibilities

Lead, coach, and develop a high-performing sales team, creating a culture of accountability, customer focus, and results.

Set individual and team sales targets, monitor performance, and implement action plans to drive continuous improvement.

Develop and execute sales strategies to increase revenue, market share, and customer acquisition across residential markets.

Take ownership of the full sales pipeline, ensuring effective lead management, conversion, and customer follow-up activities.

Work directly with customers to identify needs, provide tailored water treatment solutions, and support the team in closing opportunities.

Build and maintain strong relationships with customers, ensuring high levels of satisfaction, retention, and referral business.

Recruit, onboard, train, and mentor new sales team members to support business growth.

Conduct regular performance reviews, coaching sessions, and product training to enhance team capability and results.

Analyse sales performance, pipeline activity, customer trends, and market insights to inform decision-making and future growth strategies.

Prepare and present regular sales forecasts, KPI reports, and business updates to senior management.

Collaborate with Marketing to maximise lead generation activity and improve campaign effectiveness.

Work closely with Customer Service and Operations teams to ensure a seamless customer journey from sale through to installation and aftercare.

Continuously review and improve sales processes, tools, and customer engagement practices to improve conversion rates and overall performance.

Stay informed of competitor activity, industry developments, and emerging customer needs to identify new business opportunities.

Support strategic growth initiatives, including market expansion, new product launches, and partnership opportunities.

Requirements

Proven experience in a sales leadership role, preferably within a technical or product-based business (e.g., home appliances, water treatment).

Strong background in selling to residential customers, with a deep understanding of the sales cycle from lead generation to closing deals.

Leadership and team management skills, with experience in motivating, developing, and coaching a small sales team.

Strong sales acumen with the ability to close deals, build customer relationships, and meet sales targets.

Excellent communication and negotiation skills, with the ability to present products clearly and persuasively to residential customers.

Proficient with CRM software and sales tracking tools (e.g., Salesforce, Zoho, or similar).

Analytical mindset with the ability to assess sales data, customer feedback, and market trends to inform strategy.

Ability to multi-task and prioritize in a fast-paced environment while maintaining attention to detail.

A customer-first approach, with a strong commitment to delivering value and building long-term relationships.

Benefits

Monday-Friday working pattern

Hybrid Working Model

23 Day's Annual Leave

Company Pension Scheme

Shopping discounts with Perks at Work

24hrs access to EAP

Volunteering Day

Employee support network and mental health assistance

Opportunity for career progression