Freelance Visual Merchandiser

Freelance Visual Merchandiser – Product Galleries (3-Month Freelance Contract)

Category Research Team | Project Sponsor: Category Research Lead | Freelance, 3-month contract

Purpose

Deliver a short, 3-month project to prepare our product gallery standards and imagery for our biggest sales season. This is a one-shot project tied to a system change: rebuild our gallery guidelines, train the team on our new AI tool, and support the rollout: selecting and curating imagery for existing and new products. Apply the refreshed standard to the backlog of existing products that need a visual refresh ahead of peak season.

Scope of services

Define and document the product gallery standard: image order, template/layout per product type, aspect ratios, backgrounds, and where brand pictograms or overlays are used.

Build and maintain a decision framework (checklist / flowchart) designers use before starting a gallery, covering the most common scenarios so fewer decisions need to escalate.

Select and curate imagery for new listings from existing assets for our team of designers.

Audit the existing product catalogue, prioritise galleries that are outdated, inconsistent, or underperforming, and recommend and oversee agreed improvements.

Prepare creative briefs aligned to the gallery standard and provide quality assurance feedback on completed design deliverables.

Train the team on our new imagery system as part of its rollout and help establish clear usage guidelines for the tool.

Liaise with Category Management Leads and copywriters to keep visuals aligned with content guidelines, campaigns, and partner requirements.

Track gallery quality/coverage (e.g. % of products meeting standard) and report on progress.

Provide localised content and localised gallery standards per market adapting to local audience expectations and buying behaviour, not just translating a single template.

Expertise required

Experience in digital merchandising, e-commerce visual content, or design operations; this is a digital role built around renders/mock-ups, not physical retail display.

Strong eye for visual consistency, composition, and product presentation at scale.

Process-driven: able to turn subjective, one-off decisions into repeatable rules a design team can self-serve from.

Experience briefing and giving feedback to designers.

Understanding of multi-market e-commerce and localisation standards.

Background in gift, travel, or experience e-commerce.

Familiarity with PIM/DAM tools and image asset management at scale.

Proficient with Excel.

Comfortable learning and working with AI tools; experience training others on new software is a plus.