Graphic Designer & Social Media Executive

We are looking for a creative, commercially minded and proactive Graphic Designer & Social Media Executive to join our marketing team.

The candidate will be responsible for creating visually appealing designs and managing the day-to-day social media content for our website, social media platforms, digital marketing campaigns, promotional offers, product launches and offline marketing materials.

The ideal candidate should have a strong understanding of e-commerce design, social media content creation, typography, branding, product presentation, promotional design and social media management, with the ability to work in a fast-paced gifting business.

Key Responsibilities

1. Graphic Design & Creative Production

Create high-quality graphics for Instagram, Facebook, TikTok, Threads, Pinterest, LinkedIn and other digital platforms.

Design social media posts, stories, reels covers, carousels, promotional banners and campaign creatives.

Create website banners, homepage creatives, category banners and promotional graphics.

Design creatives for Google Ads, Meta Ads and other digital advertising campaigns.

Create product promotional creatives for flowers, cakes, chocolates, hampers, balloons, plants and gifting products.

Design creatives for seasonal and occasion-based campaigns such as Valentine's Day, Mother's Day, Eid, Diwali, Christmas, New Year, birthdays and anniversaries.

Develop visually attractive promotional materials for discounts, offers, sales and special campaigns.

Create email marketing banners, WhatsApp promotional creatives and other customer communication materials.

Prepare print-ready artwork for brochures, flyers, standees, packaging, cards and other offline marketing requirements.

2. Daily Social Media Management

Manage the day-to-day social media activities of the company.

Prepare and publish daily posts, stories, reels and promotional content according to the content calendar.

Ensure social media accounts remain active and consistently updated.

Plan daily content based on products, promotions, occasions, trends and business priorities.

Create and publish engaging Instagram and Facebook Stories on a regular basis.

Create and edit short-form videos and Reels for Instagram and TikTok.

Adapt existing content into different formats suitable for Instagram, Facebook, TikTok, Pinterest, LinkedIn and other platforms.

Write basic captions, hashtags and promotional copy where required.

Monitor comments, messages, mentions and customer engagement on social media.

Coordinate with the marketing and operations teams to obtain new product photos, videos, offers and campaign information.

Identify trending sounds, formats, hashtags and content ideas that are relevant to the brand.

Monitor competitor social media accounts and identify opportunities for new content.

Maintain a monthly social media content calendar and ensure planned content is published on time.

Ensure important occasions, promotions and campaigns are communicated across social media without delays.

Track social media performance including reach, engagement, views, followers and enquiries.

Prepare a monthly social media performance report and suggest improvements.

3. Product & E-commerce Design

Work closely with the e-commerce team to create and update product visuals.

Design product collages, thumbnails, promotional images and product banners.

Ensure product images and creatives follow consistent brand standards.

Create visual concepts for new product launches and collections.

Develop creatives that improve product presentation and online conversion.

Adapt product creatives for different marketplaces, website sections and digital platforms.

4. Brand & Campaign Support

Maintain consistency in Buy Any Flowers' brand identity across all communication channels.

Develop creative concepts for marketing campaigns.

Translate marketing briefs into strong visual concepts.

Work with the marketing and social media team to understand campaign objectives and deliver creatives on time.

Suggest new creative ideas, trends and visual formats that can improve engagement and sales.

Support promotional campaigns from concept development through to social media execution.

Required Skills

Strong knowledge of Adobe Photoshop and Illustrator.

Good knowledge of Canva and other modern design tools.

Knowledge of Adobe Premiere Pro / After Effects is an advantage.

Strong understanding of Instagram, Facebook, TikTok and other social media platforms.

Experience creating Reels, Stories and short-form video content.

Good knowledge of typography, layouts, colours and visual hierarchy.

Understanding of e-commerce and promotional design.

Ability to create both static and digital advertising creatives.

Ability to work with product photography and basic image retouching.

Strong attention to detail.

Ability to manage multiple projects and meet deadlines.

Creative thinking and ability to develop fresh design concepts.

Good understanding of social media trends and content formats.

Preferred Experience

2–4 years of graphic design and social media experience.

Experience in e-commerce, retail, flowers, gifting, FMCG, hospitality or lifestyle brands is preferred.

Experience managing social media pages for a commercial brand will be an advantage.

Experience designing for UAE/GCC audiences will be an advantage.

Strong portfolio demonstrating social media, advertising and e-commerce designs.

Key Performance Expectations

Maintain consistent daily social media activity.

Deliver creatives within agreed timelines.

Maintain consistent brand identity across all channels.

Produce high-quality and engaging social media creatives.

Create and publish planned posts, stories and Reels according to the content calendar.

Support marketing campaigns with strong visual communication.

Continuously develop new creative concepts and content ideas.

Quickly adapt designs for different platforms, formats and campaigns.

Monitor social media trends and introduce relevant content ideas.

Maintain organised design files and reusable creative assets.

Track social media performance and continuously work towards improving reach and engagement.

Ensure important promotions and seasonal campaigns are published on time.

Contribute to brand awareness, customer engagement, enquiries and sales through creative content.

Candidate Profile

We are looking for someone who is:

Creative and innovative

Fast and deadline-oriented

Detail-oriented

Commercially aware

Proactive in suggesting ideas

Strong in both design and social media

Comfortable working in a fast-paced e-commerce environment

Able to handle multiple campaigns simultaneously

Passionate about design, social media and visual storytelling

Willing to take ownership of the company's social media presence

Able to identify opportunities rather than waiting for instructions

Portfolio Requirement

Candidates must provide a portfolio of previous work, particularly demonstrating:

Social media creatives

Instagram Stories and Reels

E-commerce banners

Promotional campaigns

Product creatives

Advertising creatives

Branding/design projects

Seasonal/occasion campaigns

Short-form video content

A strong portfolio will be given significant importance during the selection process.

Important

This is a hands-on role. The selected candidate will be responsible not only for graphic designing but also for ensuring that our social media channels have fresh, engaging and relevant content on a daily basis.

The candidate should be comfortable taking ownership of the complete process - idea → design/video → caption → scheduling/posting → monitoring → performance improvement.

Pay: AED2,500.00 - AED4,000.00 per month

Work Location: In person