CRM Automation Specialist
Skills
About the role
Job Summary
We are looking for a CRM Automation Specialist to manage, optimize, and automate our CRM systems and customer journeys. The ideal candidate will have strong experience in CRM platforms, workflow automation, lead management, data analysis, and process optimization.
The role will work closely with Sales, Marketing, and Customer Service teams to improve lead management, automate repetitive processes, increase conversion rates, and ensure accurate and efficient CRM operations.
Key Responsibilities
Manage and optimize the company's CRM system and database.
Design and implement automated workflows for lead capture, assignment, follow-ups, and nurturing.
Develop lead routing and distribution processes to ensure leads reach the right sales consultants.
Create automated email, SMS, WhatsApp, and notification campaigns where applicable.
Build lead scoring and segmentation models based on customer behavior and engagement.
Monitor CRM performance, data quality, and system accuracy.
Identify manual processes and develop automation solutions to improve efficiency.
Integrate CRM with lead-generation platforms, websites, portals, marketing tools, and other business systems.
Create dashboards and reports to track lead generation, conversion, sales activity, and CRM performance.
Conduct regular CRM audits and maintain clean, accurate, and up-to-date customer data.
Troubleshoot CRM issues and coordinate with technical teams or vendors when required.
Train users on CRM processes, workflows, and best practices.
Continuously identify opportunities to improve the customer journey and sales funnel.
Ensure CRM processes support the company's sales and marketing objectives.
Requirements
2+ years of experience in CRM management, CRM automation, marketing automation, or a similar role.
Strong understanding of CRM systems and automation workflows.
Experience with platforms such as HubSpot, Salesforce, Zoho, Microsoft Dynamics, or similar CRM systems.
Experience with lead management, lead scoring, segmentation, and automated follow-ups.
Strong analytical and problem-solving skills.
Good understanding of sales and marketing funnels.
Strong Excel/data analysis skills.
Excellent communication and stakeholder management skills.
Ability to manage multiple projects and deadlines.
Real estate or property industry experience is an advantage.
Pay: AED1.00 - AED2.00 per month
Work Location: In person
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