Events Demand Gen Strategist

Overview:

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities:

On a day-to-day basis, you will:

Plan and execute event strategy

Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)

Own end-to-end execution of trade shows, conferences, hosted events, and webinars

Drive demand generation through events

Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities

Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up

Create memorable customer and prospect experiences

Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand

Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions

Manage event logistics and operations

Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution

Manage event budgets, timelines, and deliverables

Amplify events through digital and social channels

Partner with social and digital marketing teams to plan promotion before, during, and after events

Maximize reach, engagement, and attendance through digital channels

Collaborate cross-functionally

Partner with product marketing, technical experts, regional marketing teams, and external partners

Ensure alignment between event experiences and product priorities

Measure and optimize performance

Track event KPIs including attendance, engagement, pipeline contribution, and ROI

Use insights and data to continuously improve event strategy and execution

Qualifications:

Most important: You understand how events drive business impact

You bring strong experience in event marketing and demand generation, preferably in B2B technology

You are a highly organized project manager who can manage multiple complex events simultaneously

You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)

You are a strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams

You have a collaborative mindset, working effectively across sales, product, and marketing teams

You are data-driven, with the ability to measure performance and optimize ROI

You are a self-starter, comfortable operating in a fast-paced, global environment

Nice to have:

Experience in networking, cloud, security, or AI infrastructure markets

Familiarity with service providers, enterprise IT, or data center ecosystems

Education and experience:

Bachelor's degree in marketing, business, or a related field preferred

5–7 years of experience in event marketing, field marketing, or demand generation roles

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Careers Privacy Statement

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

California Pay range: MIN $122,000.00 - MAX $223,000.00

Colorado pay range: MIN $113,000.00 - MAX $188,000.00

District of Columbia pay range: MIN $113,000.00 - MAX $188,000.00

Hawaii pay range: MIN $113,000.00 - MAX $188,000.00

Illinois pay range: MIN $113,000.00 - MAX $188,000.00

Maryland pay range: MIN $122,000.00 - MAX $203,000.00

Massachusetts pay range: MIN $122,000.00 - MAX $203,000.00

Minnesota pay range: MIN $113,000.00 - MAX $188,000.00

New Jersey City pay range: MIN $122,000.00 - MAX $203,000.00

New York pay range: MIN $133,000.00 - MAX $223,000.00

Vermont pay range: MIN $113,000.00 - MAX $188,000.00

Washington state pay range: MIN $122,000.00 - MAX $203,000.00

Note: For other locations, pay ranges will vary by region.

This role is eligible for Keysight's Variable Pay Bonus Program

US Employees may be eligible for the following benefits:

Medical, dental and vision

Health Savings Account

Health Care and Dependent Care Flexible Spending Accounts

Life, Accident, Disability insurance

Business Travel Accident and Business Travel Health

401(k) Plan

Flexible Time Off, Paid Holidays

Paid Family Leave

Discounts, Perks

Tuition Reimbursement

Adoption Assistance

ESPP (Employee Stock Purchase Plan)

Restricted Stock Units