Lead Specialist, Marketing Communications, Neurovascular (APAC)

Work Flexibility: Hybrid

Summary:

The Lead Specialist, Marketing Communications drives operational excellence in marketing communications across Neurovascular (NV) APAC while leading strategic regional campaigns, digital communications, and knowledge-sharing initiatives. The role is responsible for improving communication effectiveness, enabling best-practice sharing across markets, and supporting therapy awareness, customer engagement, and business growth objectives.

What You Will Do:

Develop and execute marketing communication plans and campaigns for NV APAC

Streamline and support marketing collateral development, approval, localization, and distribution processes for each market in APAC

Build and maintain the APAC Marketing Knowledge Hub and repository that includes marketing best practices, growth-driving resources, campaign toolkits, competitor insights, industry news and content archives

Establish communication templates, standards, and governance to ensure consistency and execution quality across the region

Facilitate knowledge sharing across APAC markets and promote adoption of successful initiatives

Drive impactful regional marketing campaigns that support therapy awareness and business growth and drive campaign adoption across APAC markets

Develop integrated campaign plans, messaging frameworks, and communication toolkits

Partner with regional and country stakeholders to ensure effective execution and adoption and support local marketing campaigns in key APAC markets

Develop and implement an APAC LinkedIn marketing communication strategy so as to support business growth and increased engagement

Support communication planning and execution (promotional content, event communication plans, post-event reporting) for conferences, congresses, workshops and customer events

Lead APAC-wide World Stroke Day initiatives and develop regional messaging, campaign assets, and activation toolkits

Manage partnership with external agencies and vendors relationships to ensure quality, timely, and cost-effective delivery of communication initiatives

What you need:

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, Journalism, or a related discipline

Minimum 5 years of experience in marketing communications, digital marketing, corporate communications, or a related field

Experience developing and executing regional marketing campaigns across multiple countries and stakeholder groups

Strong project management skills with demonstrated ability to manage multiple priorities and deadlines

Excellent written, verbal, and presentation communication skills

Proven ability to work effectively across cross-functional and multicultural teams

Proficiency in Microsoft Office applications and digital marketing/communication platforms

Preferred Qualifications

Experience within healthcare, medical technology, life sciences, or other regulated industries

Experience managing digital and social media communication strategies

Familiarity with content management systems, marketing automation tools, and campaign analytics

Experience collaborating with multiple country teams

Travel Percentage: None