Regional Marketing Manager, HVAC

Position Summary

The Marketing Manager for Air Conditioning Products plays a vital role in driving the success of Samsung Air Conditioner business in Southeast Asia and Oceania (SEAO) region. In collaboration with key stakeholders from subsidiaries and Suwon office (in South Korea), this individual is responsible for developing and implementing effective marketing strategies tailored for both B2B and B2C markets.

This individual will primarily focus on leading marketing initiatives across SEAO to enhance brand awareness and preference while generating effective sales and marketing materials to support both Sales & Technical teams.

Role and Responsibilities

Work closely with business leaders and product managers to develop regional marketing strategy that aligns with global marketing directions and brand guidelines

Provide strategic guidance and support subsidiaries in adapting global direction into localised marketing plan

Create compelling marketing materials such as digital assets, brochures, flyers, use cases etc, adhering to Samsung’s brand guidelines (More focus will be on B2B)

Lead planning and execution for regional partner conferences and industry events

Collaborate with cross-functional teams to develop multi touch point marketing campaigns that drive awareness, lead generation and partner engagement (including online and offline)

Own and manage SEAO AC (Air Con) marketing budget and project procurement process

Liaise closely with Suwon office to ensure that all marketing assets created are cascaded down to subsidiaries for localization and implementation

Consolidate all Suwon office and SEAO office developed AC marketing assets and maintain an up-to-date library to easy access

Stay updated on competitors’ marketing activities and conduct regular analysis and reviewing brand, competition and trends to enhance brand equity

Track the performance of marketing campaigns and share best practices with the subsidiaries

Continuously explore new marketing techniques and technologies to stay ahead in the competitive B2C & B2B landscape

Management of external vendors, e.g. creative agencies, vendors

Skills and Qualifications

Bachelor degree in Marketing, Business Administration or a related field

Minimum 8 years’ experience in marketing in either B2C or B2B markets. Experience in both is a plus

Experienced in performance marketing, including paid digital campaigns, social media advertising and marketplace/e-commerce optimisation

Excellent communication skills to collaborate with cross-functional teams and external vendors. Experience in vendor management is a plus

Creative thinking abilities to develop innovative marketing campaigns

Basic graphic design skills (e.g., Canva, Adobe Express, or similar) to create simple, on-brand visuals for LinkedIn and other social content

Understanding of branding principles and ability to adhere to brand guidelines

Ability to manage budgets and track campaign performance metrics

Strong interpersonal skills and ability to establish strong relationships with local sales organizations and stakeholders

Agility and resilience to navigate and influence within a Samsung matrix environment at a local, regional and global level

Excellent verbal and written communication skills in English

Occasional travel within Southeast Asia & Oceania and to Suwon office in South Korea

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