
VISUAL MERCHANDISING EXECUTIVE
Skills
About the role
We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
RESPONSIBILITIES
Plan and execute seasonal visual directives in line with principal guidelines, while adapting them to local market needs
Coordinate VM activities, including store visits, window displays, Permit-to-Work (PTW) applications, installations and database maintenance
Monitor execution quality across stores through photo reviews, memos and regular evaluations
Create planograms and display layouts in Displayer where required
Support business goals by using impactful VM strategies to improve store presentation, customer engagement, traffic and conversion
Maintain high standards in store environment elements such as music, scent and plants
Identify and source vendors for production needs where necessary
Benchmark competitors, identify best practices and share actionable insights with relevant stakeholders
Ensure all VM executions and communications reflect CHARLES & KEITH brand identity, values, and presentation standards
Lead, guide and support the local Visual Merchandising (VM) team to ensure consistent execution of brand standards, operational priorities and store presentation guidelines across all stores
Coach, train and develop the VM team by setting clear expectations, providing regular feedback and supporting individual capability growth
Assign responsibilities, monitor follow-through, and support workload planning to ensure timely completion of VM activities and project deliverables
Provide constructive performance input and escalate recurring execution or capability gaps to the appropriate manager where required
Serve as a brand ambassador by demonstrating visual excellence, professionalism and enthusiasm across all initiatives
GENERAL
Work collaboratively and proactively to support the brand’s broader strategic and execution goals
Build strong familiarity with CHARLES & KEITH stores, products, customer experience and market positioning
Apply CHARLES & KEITH VM guidelines consistently across store displays, customer-facing touchpoints and day-to-day execution
Adhere to company policies, workflow procedures and operational directives
Perform visual display changes that may involve physical tasks; the role can be physically demanding
Work off-hours, weekends or public holidays when required due to nature of the scope, depending on retail schedules and store execution needs
REQUIREMENTS
Diploma in Visual Merchandising, Fashion Styling, Retail Management or a related field
Minimum 3 years of relevant visual merchandising experience, preferably with hands-on team coordination or people management responsibilities
Prior experience in visual merchandising, store planning, retail execution or a related function is strongly preferred
Experience supporting team development through onboarding, skills training, feedback sessions and performance improvement follow-ups
Strong people management, communication and coaching skills, with the ability to motivate team members and support consistent store execution
Able to set clear team objectives, delegate tasks effectively, follow up on progress and hold team members accountable in a fair and constructive manner
Comfortable working cross-functionally with store teams, regional teams, vendors, and internal stakeholders to align priorities and resolve execution challenges
Proficient in MS Office and Adobe Suite, including Photoshop, Illustrator, PowerPoint and Excel
Strong organizational, presentation and problem-solving skills
Adaptable, detail-oriented and capable of managing multiple projects with tight timelines
Confident in leading with initiative, making sound decisions, coaching others, and setting high-quality standards for store execution
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