Marketing Manager (Southern Europe)

Company Description

Location: Milan, Italy

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Overview

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.

About the Role

The Marketing Manager drives development and execution of integrated marketing activity across WildBrain CPLG’s portfolio of entertainment, lifestyle, and consumer brands, including globally recognised franchises such as Peanuts, Teletubbies, Strawberry Shortcake and many more.

This role is responsible for delivering regional marketing campaigns, supporting local market activations, and adapting global initiatives to ensure cultural relevance and commercial impact across Southern Europe.

The role generates brand visibility, franchise growth, and retail marketing activity across key licensors and licensing categories. It requires a collaborative and commercially minded marketer with experience in brand marketing, entertainment, retail marketing, and integrated campaigns.

Job Description

Strategic Brand Marketing

Develop creative campaign concepts and turn them into actionable marketing plans, timelines and deliverables

Support and execute integrated marketing campaigns across several markets, including online, offline, retail and experiential activations

Implement regional campaigns aligned with global brand direction and priorities

Identify opportunities to grow awareness, engagement, and retail support across key markets

Campaign project management ensuring activity aligns with global brand and licensor guidelines

Support franchise calendar planning and maintain regional marketing timelines

Support large-scale brand activations, partnerships and public events across different markets.

Ensure all marketing assets and executions align with brand guidelines and approval processes.

Campaign Management

Develop creative campaign concepts that align with global brand strategy and are culturally relevant to each market

Execute and project manage integrated campaigns across digital, social, PR, print, influencer, experiential, and retail channels

Manage multiple projects simultaneously while maintaining strong attention to timelines, budgets and details

Coordinate with agencies, licensors, and internal teams to develop brand assets (eg; inflatables, character mascots etc)

Track campaign performance and provide reporting and insights

Track campaign performance and support post-campaign reporting and case studies

Brand, Social, Retail & Trade Marketing

Support the delivery of regional brand campaigns across key franchises

Collaborate with retail partners on launches, campaigns, and activations

Develop retailer and licensee presentations and support materials

Coordinate trade marketing and campaign assets with global teams and licensees

Collaborate with social and content teams to develop engaging campaigns that drive awareness, engagement and brand affinity

Support regional social channel agents and coordinate content approvals with agencies and licensors

Stakeholder Management

Build strong relationships with licensors, retailers, agencies, and licensees

Collaborate with cross-functional teams including commercial, partnerships, franchise, creative, legal, and finance

Present campaign updates and plans to internal stakeholders

Ability to manage multiple stakeholders and work across different time zones and cultures.

Territory Scope

Southern Europe with key priority markets France, Spain and Italy

Budget Management

Support budget tracking and campaign forecasting

Ensure campaigns are delivered within agreed budgets

Focus on delivering commercially effective campaigns

Leadership & Team Support

Provide support and guidance to junior team members where required

Contribute positively to team culture and collaboration

Qualifications

Significant experience in marketing, entertainment, licensing, retail marketing, or agency roles

Fluent in French and English language, able to communicate effectively with partners and stakeholders; including the ability to draft correspondence, presentations, and reports in French and English

Experience delivering integrated marketing campaigns

Strong stakeholder management and organisational skills

Commercial awareness and project management capability

Strong attention to detail and accuracy in all aspects of marketing execution and reporting

Strong communication and presentation skills

Proficiency in PowerPoint and Excel

Personal Attributes

Highly organised and proactive

Collaborative and team-oriented

Passionate about entertainment, brands, and pop culture

Able to multi-task and work in a fast-paced environment

Strong attention to detail and communication skills

Additional Information

Compensation

Base Salary: €53,000 - €70,000 gross per annum, depending on experience, skills, and qualifications.

What We Offer

Working at WildBrain is more than a job - it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

Our Commitment

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain CPLG

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management - bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching - connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.