Social Media & Marketing Executive

About the Company

Fresh Cuts is one of Ireland's leading sustainable apparel brands. An established family business based in Dublin, we have an omni-channel approach with both retail and online presence. With a reputation for quality and service, Fresh Cuts design and produce all their own collections.

The Role

We're looking for a creative, hands-on Social Media & Marketing Executive to own our day-to-day presence across social media and email, and to execute our weekly paid media updates on Meta and Google Ads. This is primarily a content-first role: you'll be the voice and eye behind Fresh Cuts online, planning and creating scroll-stopping content, growing engagement across our channels, and running our newsletter programme. Alongside this, you'll take a weekly performance update and use it to make agreed changes to our ad accounts - budget shifts, creative swaps, campaign adjustments - following an established process and budget.

You'll work closely with our creative director on brand direction and with the founders on what's coming up in the business - new drops, in-store events, campaigns - and on the weekly ad account actions.

The Impact You'll Make

Be the creative engine behind Fresh Cuts' social presence - Instagram, Facebook, and beyond

Grow our email list and newsletter engagement through consistently strong, on-brand campaigns

Keep our Meta and Google Ads accounts running well week to week, executing changes based on performance

Build content that captures the personality of an independent Irish fashion brand

Strengthen the connection between our retail stores (Dublin & Galway) and our online community

What You'll Bring

3 years+ marketing experience, ideally including some exposure to paid social/search ads, for a consumer or retail brand

Genuine interest in the paid media side of marketing, with appetite to learn and take on more over time

Strong content creation skills - photography and short-form video (Reels/TikTok) essential; editing in CapCut, Canva, or Adobe

Excellent copywriting - a natural, engaging voice for captions, stories, and email

A sharp creative eye and instinct for what performs, balanced with staying on-brand

Comfortable managing a content calendar and following a structured weekly process, while working independently in a small, fast-moving team

Email marketing platform experience (Klaviyo a plus, not essential)

Core Responsibilities

Social Media Management: Plan, create, and publish content across our channels for both retail locations and online

Content Creation: Shoot and edit photo/video content - in-store, product, and campaign-led

Email/Newsletters: Plan and send regular newsletters and campaigns via Klaviyo, working within our existing retention framework

Paid Media Execution: Take the weekly Meta/Google Ads performance update and implement agreed changes - budget adjustments, creative rotation, campaign settings - within an established process and budget

Community Management: Respond to comments and DMs, monitor engagement and sentiment

Collaboration: Work with our creative director on brand direction and content ideas; liaise with the founders weekly on ad account actions and on upcoming drops, promotions, and events to plan content around them

What We Offer

Competitive salary aligned with experience

Real creative ownership over how the brand shows up online

Professional development and growth opportunities

Dynamic environment with impactful projects

This is an exciting opportunity for a marketing professional to join a growing family business with a supportive, close-knit team culture. If you are a strategic thinker with a hands-on approach, this could be the role for you.

Job Type: Full-time

Pay: €38,000.00 per year

Benefits:

Employee discount

Work from home

Experience:

Digital marketing: 3 years (required)

Language:

English (required)

Work authorisation:

Ireland (required)

Location:

Dublin, County Dublin (required)

Work Location: In person