Social Media Specialist
Skills
About the role
ABOUT ROX UAE
At ROX UAE, we are shaping the future of intelligent mobility through innovation, premium design, and exceptional customer experiences. Our brand combines advanced automotive technology with a modern lifestyle identity designed for today’s digital audience.
ROLE PURPOSE
As a Content / Social Media Specialist, you will be responsible for creating engaging content and managing ROX UAE’s presence across social media platforms. You will support brand awareness, campaigns, vehicle launches, and community engagement through creative and consistent digital storytelling.
KEY RESPONSIBILITIES
Manage and maintain ROX UAE social media channels and content calendar.
Create engaging content including captions, stories, reels, posts, and campaign concepts.
Develop content for vehicle launches, promotions, events, and showroom activities.
Coordinate photo and video shoots and support on-site content creation.
Work closely with graphic designers, photographers, videographers, and agencies.
Adapt global brand content for the UAE market while maintaining brand guidelines.
Monitor comments, messages, mentions, and audience engagement.
Identify relevant social media trends and content opportunities.
Track content and campaign performance using social media analytics.
Prepare regular reports on reach, engagement, follower growth, and content performance.
Support influencer and content creator collaborations when required.
Maintain a consistent brand tone of voice across digital platforms.
Coordinate with sales and marketing teams to support business campaigns and key activities.
QUALIFICATIONS
Minimum 3–5 years of experience in social media, content creation, or digital marketing.
Previous experience within the automotive, luxury, lifestyle, or retail sector is highly preferred.
Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube.
Strong copywriting and storytelling skills.
Experience creating short-form video and social-first content.
Good understanding of social media analytics and performance metrics.
Basic photo and video editing skills are an advantage.
Experience with tools such as Meta Business Suite, Canva, Adobe Creative Suite, or similar platforms.
Strong creativity, attention to detail, and awareness of digital trends.
Excellent written and spoken English; Arabic is a strong advantage.
Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Communications, Media, Digital Marketing, or a related field is preferred.
WORK CONDITIONS
Full-time position based in the UAE.
Office-based with regular attendance at showrooms, launches, events, and content shoots.
Flexible working hours may be required during events, campaigns, and vehicle launches.
WHAT WE OFFER
Competitive compensation and benefits.
Creative and collaborative working environment.
Professional development opportunities.
Exposure to premium automotive marketing and digital campaigns.
Opportunity to build the digital presence of a growing automotive brand in the UAE.
Work Location: In person
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