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Marketing Campaign (IP/Branding)

Netease Games

UKremote countryPosted Oct 2, 2025
Posting intelligenceMay be filled, listed long ago

About the role

About NetEase Games:

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicleto build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of theS&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Responsibilities:

Develop and implement IP collaboration strategies and plans according to product milestones and needs.

Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.

Conduct market research for project expansion to identify suitable partners for online and offline promotions.

Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.

Requirements:

Bachelor’s degree or above, with a strong passion for games.

Familiarity with the content andviral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas.

Possess certain brand and media resources.

Ability to review campaign performance by integrating marketing activities, product conversion, and user research data,and optimize future promotional efforts accordingly.

Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure.

Fluent in English, capable of using it as aworking language.

Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position.

Note: All UK-based positions are eligible for visa sponsorship.

Questions about this role

Click "Apply with AI Applyd" above and you are done. Your resume is rewritten for this advert, the screening questions are answered, and it is submitted on Netease Games's own hiring system. No retyping your history, no fourteen tabs, no evening lost.

Compensation for Marketing roles in United Kingdom varies widely by seniority, employer size, and remote vs onsite arrangement. Check the salary range on this listing when published, or browse our Marketing hub for United Kingdom medians across recent openings.

You never touch the form - the application is filled and submitted for you on Netease Games's own hiring system. It is not marked sent when we press submit. It is marked sent when a confirmation from their system arrives at the address we apply with, and your dashboard shows which stage each application is at until then.

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