CRM & Marketing Automation Specialist
Skills
About the role
Job Overview
Required Experience
Minimum 3–5 years of experience in CRM management and marketing automation.
Proven hands-on experience with HubSpot (mandatory), including:
CRM administration
Marketing Hub
Sales Hub
Workflow automation
Lead scoring
Lists and segmentation
Forms and landing pages
Email marketing
Reporting dashboards
Lifecycle stage management
Proven experience with CleverTap (mandatory), including:
Customer lifecycle management
Journey Builder
Behavioral segmentation
Event tracking
User retention campaigns
In-app messaging
Email and SMS automation
Audience analytics
Demonstrated experience designing, building, testing, and optimizing end-to-end customer journeys across multiple touchpoints.
Experience integrating CRM and marketing automation platforms with websites, mobile apps, APIs, WhatsApp, call center systems, and third-party tools.
Experience implementing lead nurturing strategies and automated customer engagement programs that improve conversion and retention.
Experience in the real estate industry is highly preferred.
Core Responsibilities
Customer Journey Design & Automation
Design and manage end-to-end customer journeys using HubSpot and CleverTap.
Build automated journeys for buyers, sellers, landlords, investors, and existing clients across every stage of the customer lifecycle.
Monitor journey performance and continuously optimize workflows to improve engagement, conversion, and retention.
Collaborate with Marketing, CRM, Sales, Product, and Technology teams to ensure seamless customer experiences across all touchpoints.
Technical Skills
Expert-level knowledge of HubSpot.
Expert-level knowledge of CleverTap.
CRM administration and database management.
Marketing automation and workflow creation.
Customer journey mapping and lifecycle marketing.
Audience segmentation and behavioral targeting.
Lead scoring and lead nurturing.
Omnichannel campaign execution.
Reporting, analytics, and dashboard creation.
A/B testing and campaign optimization.
Data integration and API connectivity.
Preferred Certifications
HubSpot Marketing Software Certification.
HubSpot CRM Certification.
HubSpot Sales Software Certification.
CleverTap Product or Journey Builder Certification (or equivalent hands-on experience).
Work Location: In person
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