Lead Growth Architect - BCG X
Skills
About the role
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures - and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
Growth Architect Lead at BCG X
Growth Architects are digital marketers who operate as venture CMO’s, responsible for accelerating our clients’ business results across marketing, product, data and technology. They are innovators, continuously seeking to set the standard for performance marketing best practices, rapidly developing transformative strategies to deliver against ambitious growth targets. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best-in-class customer acquisition, engagement and retention.
In this role you will:
Own growth strategy, execution, and optimization for one of our digital businesses
Be an expert in setting up digital marketing data and analytics, tech stack and operating model for best-in-class growth businesses
Define, execute, analyze, and optimize A/B and multi-variant tests, have a track record of optimizing and materially improving conversion rates through rapid testing
Work with Growth team to implement various growth experiments
Prepare growth strategy documents, frameworks, and guidelines for internal and external use
Convert insights into action
See customer acquisition process through from ideation to execution
Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business growth and operationalize the business model
Contribute to vetting and building out our marketing tech stack partnerships
Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
Be obsessed with customer centricity and addressing unmet customer needs through executing on growth methodology
Participate in interviews and make hiring recommendations for prospective candidates
Coach, mentor, and participate in review cycles for mentees
We Are BCG X
We’re a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world’s most complex problems. Leveraging BCG’s global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.
What You'll Bring
10+ years of professional experience in industry, consulting, or agency
MBA, advanced degree, or equivalent experience
Experience leading teams, collecting feedback, and working with employees through reviews
Willingness to travel
Hands on experience with paid media tools like Facebook Power Editor and Google AdWords
Experience with analytics, attribution and vizualization tools like Google Analytics, Mix Panel, Adjust, and AppsFlyer
A proven track record of personal success and ambitious undertakings
A passion for building, bringing to market, and scaling digital products and services
Entrepreneurial spirit to help us shape our growth initiatives and company
Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services
Expert communication, presentation, and material preparation skills required
A passion for growth marketing and driving customer adoption
Previous experience at a professional consulting company is a plus
#BCGXjob #LI-AM9
Additional info
BCG offers a comprehensive benefits program, including medical, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, mental health offerings, a generous retirement program, financial guidance, paid time off, and more.
Questions about this role
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