Senior Product Marketing Manager - B2B SaaS

Job Description

As a Senior Product Marketing Manager at Sage you will lead the strategy and execution of key product marketing initiatives, shaping how we position and grow our Sage Intacct platform in the market.

You’ll define go-to-market strategies, value propositions, and messaging frameworks that resonate with target audiences and drive adoption and growth. You’ll partner closely with Product and go-to-market teams to bring new offerings to market, ensuring strong product-market fit and commercial impact.

This role requires a strategic mindset, strong cross-functional leadership, and a deep understanding of the accounting and financial software landscape. You’ll play a critical role in driving innovation, customer adoption, and market differentiation

Required Location & Hybrid: This role is hybrid, based 3 days a week in our Toronto office and 2 days from home.

About You: Minimum Qualifications:

At least 5 years in a product marketing role for a B2B SaaS solutions (required) - ideally in accounting, finance, fintech, or payments software

Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content

Exceptional verbal and written communication skills, with the ability to confidently take a lead in thought leadership and present at webinars, conferences, and industry events

Deep customer empathy to influence product and marketing efforts

Ability to translate technical capabilities into concise buyer-facing language

Critical thinking skills and a curious mindset for business and market analysis

Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating

Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches

Why Join Sage?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence. Sage Copilot is a prime example.

You’ll join a collaborative, forward-thinking team global product marketing org where innovation, inclusion, and empowerment drive everything we do. You'll find a place where your ideas matter, your work has purpose, and where you'll have the chance to help define how we bring that innovation to life. You’ll join a team that values creativity, collaboration, and customer obsession. Together, we’ll tell the stories that inspire businesses to thrive powered by Sage, and by you.

Key Responsibilities

Category strategy & growth: Define the 3–5 year category strategy with Product and translate market opportunities into clear growth and commercial plans.

Market, customer & data insight: Lead market, competitive, and customer insight to identify opportunities and inform roadmap, positioning, and strategy.

Proposition, pricing & messaging: Own value proposition, positioning, pricing, and packaging - continuously refining messaging for differentiation and market fit.

Product Launch & GTM execution: Drive end-to-end launch strategy and execution; ensure readiness across Product, RTR, Sales, and channels.

Content & enablement: Own messaging and content across web, sales, and enablement. Equip sales and partners to drive adoption.

Thought leadership & external presence: Act as category SME, translate insights into thought leadership, and support analyst and PR engagement.

Culture & inclusion: Be part of a high-performance, inclusive culture that encourages challenge, collaboration and diverse thinking.

Benefits? We have plenty...

100% paid premiums for health, dental, and vision coverage

RRSP contribution match (100% up to 4%)

35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)

Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)

18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date

5 days paid yearly to volunteer (through Sage Foundation)

$5,250 tuition reimbursement per calendar year starting 6 months after your hire date

Sage Wellness Rewards Program (annual fitness reimbursement)

Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$155,000 to C$165,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

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