Overseas Contractor

Role description

Overview

LTM - a Larsen & Toubro company - is an AI-centric global technology services company and the Business Creativity partner to the world’s largest and most disruptive enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI - enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM owns business outcomes for our clients, helping them not just outperform the market, but to Outcreate it.

Website

Role - Marketing Technologist - Digital Presence & DTC

Working Model - Hybrid 3 Dyad WFO is a must

Must-have skills - Digital Marketing + eCommerce + IT Consulting

Position Overview

We are seeking an experienced, business-oriented, and technology-savvy Marketing Technologist to join the Digital Presence and Direct-to-Consumer (DTC) team.

This role sits at the intersection of Marketing Technology (MarTech), Digital Product Management, E-commerce, CRM, Consumer Data & Analytics, Content Management, SEO/GEO, Digital Experience, and Platform Operations. The incumbent will be responsible for owning, operating, optimizing, and evolving MarTech capabilities that support global digital presence and DTC commerce platforms.

The Marketing Technologist will collaborate closely with Marketing, IT, Product, CRM, Analytics, Digital Experience, Legal, Privacy, Security, and external technology partners to translate business and marketing objectives into scalable technology solutions. The role will drive digital initiatives, optimize consumer experiences, improve search visibility, support data-driven decision-making, and enhance business outcomes.

This position combines MarTech ownership, digital product management, DTC technology enablement, analytics, consumer data activation, SEO/GEO optimization, compliance, platform operations, and innovation delivery.

Key Responsibilities

Digital Presence & DTC Platform Ownership

Own the implementation, adoption, optimization, and continuous improvement of digital presence and DTC technology capabilities.

Drive website, platform, and online store enhancements to improve consumer experience and business performance.

Manage platform roadmaps, delivery priorities, dependencies, risks, and stakeholder alignment.

Support website launches, redesigns, migrations, and digital transformation initiatives.

Lead content delivery, website performance optimization, and digital experience improvements.

Coordinate cross-functional projects and platform enhancements across business and technology teams.

Marketing Technology & Product Management

Act as the bridge between business and IT teams by translating marketing requirements into technical solutions.

Define and manage technology requirements, roadmaps, execution plans, and success metrics.

Support digital campaigns, product launches, CRM initiatives, personalization efforts, and customer journey enhancements.

Oversee tagging, reporting, data integrations, and platform performance monitoring.

SEO, GEO & Digital Discoverability

Drive technical enablement for SEO, GEO (Generative Engine Optimization), and AI-driven search optimization.

Partner with content, analytics, and digital teams to improve:

Search visibility

Structured data and schema implementation

Site architecture

Metadata management

Crawlability and indexability

Technical site health

Analyze search trends, content performance, and consumer behavior to identify optimization opportunities.

Consumer Data & CRM Enablement

Support customer data activation initiatives, including:

Audience segmentation

Personalization strategies

Lifecycle marketing journeys

First-party data use cases

Collaborate with CRM and analytics teams to improve engagement, retention, and conversion performance.

Analytics & Insights

Develop reporting frameworks and dashboards to monitor:

Website performance

Conversion metrics

Customer engagement

CRM effectiveness

Search performance

Operational health

Translate data into actionable business recommendations and optimization plans.

Innovation & Emerging Technologies

Evaluate and drive adoption of emerging digital capabilities and business models, including:

Social Commerce

AI-enabled marketing operations

Digital automation

Personalization technologies

New DTC capabilities

Identify opportunities to improve efficiency, scalability, and customer experience through innovation.

Vendor & Stakeholder Management

Manage relationships with digital agencies, technology vendors, and external partners.

Monitor service quality, performance, compliance, documentation, and issue resolution.

Ensure successful delivery of projects and operational support services.

Educate stakeholders on MarTech capabilities, reporting, governance, and best practices.

Governance, Compliance & Operations

Ensure platform compliance with privacy, security, and regulatory requirements.

Maintain operational excellence, support readiness, and service reliability across digital platforms.

Drive governance, platform stewardship, and continuous improvement initiatives.

Preferred Experience

8-15 years of experience in Digital Marketing Technology, E-commerce, Digital Product Management, or related areas.

Experience with MarTech platforms, CRM systems, Digital Experience Platforms (DXP), and analytics solutions.

Strong understanding of SEO, GEO, consumer data, customer journeys, and personalization.

Experience managing high-visibility digital platforms and consumer-facing experiences.

Strong stakeholder management and cross-functional collaboration skills.

Experience working with agencies, vendors, and technology partners.

Exposure to DTC commerce, digital transformation, and marketing automation initiatives.

Suggested Role Titles for Sourcing

Marketing Technologist

Senior Marketing Technologist

MarTech Product Manager

Digital Product Manager

Digital Commerce Manager

E-commerce Product Manager

DXP Manager

CRM Product Owner

Digital Experience Manager

MarTech Manager

Skills

Mandatory Skills : Design Thinking And Ideation Workshops

About LTM

LTM is an AI-centric global technology services company and the Business Creativity partner to the world’s largest and most disruptive enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI - enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM - a Larsen & Toubro company - owns business outcomes for our clients, helping them not just outperform the market, but to Outcreate it. Please also note that neither LTM nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTM for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTM disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/