Sales Professional-GT Sales

Job Description

Main Responsibilities As an Associate Manager–Sales (Unitary Cooling Products) within the GT Sales department of the Unitary Products Sales division (General Trade), this role drives channel-led growth, strengthens distributor and direct dealer ecosystems, and ensures disciplined sales execution for Unitary Cooling Products through the General Trade (GT) network.

Department: GT Sales

Location - Ahmedabad

Channel and distribution management

Build, nurture, and scale distributor and direct dealer networks to maximize market reach and availability.

Drive both primary (to channel) and secondary (sell-out) sales with structured plans and weekly/monthly rhythms.

Ensure distributor ROI, service levels, and inventory hygiene to maintain a healthy, motivated channel.

Dealer and partner relationship excellence

Deepen partnerships through joint business planning, structured reviews, and timely resolution of issues.

Lead assortment, pricing hygiene, and visibility at point of sale to strengthen brand presence.

Trade marketing and demand generation

Execute trade schemes, promotions, and sell-out activations; measure uplift and optimize investments.

Coordinate merchandising, product demos, and seasonal campaigns aligned to category priorities.

Governance and process rigor

Enforce policy compliance on claims, credit norms, and documentation; maintain CRM/ERP hygiene.

Monitor collections and overdues; escalate risks early and drive corrective action with partners.

Designation: Associate Manager–Sales, Unitary Cooling Products

Business scope and ownership

Own revenue delivery, coverage, and channel health for assigned markets and product lines within Unitary Cooling Products.

Translate annual operating plans into executable monthly/weekly targets for partners and internal teams.

Leadership and collaboration

Guide front-line sales/DSR teams (direct or dotted-line) toward consistent execution and capability building.

Partner with Supply Chain for demand planning, Product/Category for mix and launch readiness, and Service for post-sales experience.

Performance cadence

Run data-driven reviews (volume, value, mix, productivity, claim/debit notes, and collection metrics) with clear action plans.

Track competitive moves and relay market intelligence to inform pricing, schemes, and assortment.

Role: Sales Professional – GT Sales

Core responsibilities

Prospect and onboard productive channel partners aligned to coverage gaps and category priorities.

Negotiate and close commercial terms within policy; ensure profitable, compliant growth.

Execution excellence

Deploy beat plans, outlet coverage, and promoter productivity models to drive sustained sell-out.

Maintain accurate forecasts; align supply with demand to minimize stock-outs and excess.

Reporting and analytics

Maintain accurate pipeline, secondary/tertiary tracking, and claims data; generate insights for course-correction.

Use dashboards/CRM to institutionalize weekly performance tracking and hygiene.

Compliance and ethics

Uphold company code of conduct, fair-trade practices, and documentation standards across all channel activities.

Scope may flex across channels or product priorities based on business needs while remaining within GT Sales.

Education and employment terms

Qualifications: MBA/PGDBM.

Nature of employment: On Probation; Probation period: 6 months.

Experience

5 to 12 years of relevant experience in General Trade/channel sales with demonstrated success in distributor and direct dealer management.

Proven track record in driving primary and secondary sales, channel expansion, and trade program execution.

Functional competencies

Channel and distribution management: Onboarding, ROI management, inventory hygiene, claim settlement, and credit/collection follow-up.

Sales planning and execution: Target setting, beat planning, coverage expansion, demand forecasting, and seasonality management.

Trade marketing: Scheme design/execution, visibility programs, and sell-out activations with measurable ROI.

Commercial acumen: Negotiation within policy, margin/price hygiene, and disciplined claim documentation.

Data proficiency: CRM/ERP usage, pipeline hygiene, and insight-led reviews for timely course-correction.

Behavioral competencies

Result orientation and ownership with strong follow-through.

Stakeholder management and collaboration across Supply Chain, Category/Marketing, Finance, and Service.

Communication and negotiation skills suited to channel environments.

Problem-solving, learning agility, and adherence to compliance and ethical standards.

Short Info

Posted: 112 day(s) ago

Location: Ahmedabad

Qualifications: MBA / PGDBM

Experience: 5 Years - 0 Months To 12 Years - 0 Months