Parts Sales Administration, Pricing & Marketing
Skills
About the role
Job Description
Parts Sales Administration, Pricing & Marketing
Requisition ID: 5317
Job Location: Greater Noida - India
Category for Job Posting: Parts
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Fully On-Site
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About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Candidate will be responsible for administrating Parts and Lubricants sales growth through close coordination with sales team
The role involves developing and executing sales strategies, business planning, target management, pricing, marketing initiatives, and sales analytics to maximize aftermarket revenue and profitability.
The candidate should have strong experience in the tractor, agricultural equipment, automotive, construction equipment, or similar OEM industry, with proven expertise in aftermarket business management
Key Responsibilities
Sales Budgeting & Forecasting
Develop annual and quarterly Parts & Lubricants sales targets in line with organizational objectives
Develop monthly sales forecasts and monitor budget achievement.
Analyze sales trends and recommend corrective actions for achieving business targets.
Ensure profitability targets are achieved through proper product mix and pricing strategies. Support new product launches and aftermarket business expansion initiatives.
Pricing & Profitability Management
Develop and maintain competitive pricing strategies.
Conduct market benchmarking and competitor price analysis.
Recommend pricing revisions based on market conditions and profitability objectives.
Monitor discount structures and dealer margins.
Coordinate with Purchasing to identify Cost Reduction opportunities & monitor Commodity movements
Marketing & Business Development
Plan and execute aftermarket marketing campaigns.
Coordinate dealer promotions, service camps, loyalty programs, and seasonal campaigns.
Develop strategies for increasing genuine parts and lubricant consumption.
Support digital marketing initiatives and customer engagement programs.
Sales & Parts Data Analysis
Generate MIS reports and dashboards for management review.
Provide business insights using Excel, Power BI, ERP, and CRM systems.
Track Sales for different categories of parts and recommend promotional actions
Customer & Market Intelligence
Conduct market research and competitor analysis.
Gather customer feedback and identify improvement opportunities.
Monitor industry trends related to tractors, farm equipment, lubricants, and aftermarket business.
Experience Required
8–15 years Manager Level in:
Tractor OEM
Agricultural Equipment
Automotive Aftermarket
Construction Equipment
Commercial Vehicles
Lubricants Industry
Preferred Qualifications
Bachelor's Degree in Engineering, Agriculture, Business Administration.
MBA (Marketing / Sales / Operations) preferred.
Pay Transparency
The annual salary for this role is INR ₹2,000,000.00 - ₹2,200,000.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off
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