[MYSG] Product Manager

Key Responsibilities

STRATEGIZING, MANAGEMENT & EXECUTION EXCELLENCE

Develop, manage and execute strong portfolio strategy (new launches, pillar products and animation of core catalogue) including developing marketing plans, defining the pricing strategy, promotional plans to meet brand goals and objectives.

Own and implement all launches by developing innovative and highly creative 360 marketing campaigns rooted in consumer insights and O+O marketing trends to influence and nudge pros and consumers across the journey.

Grow hero franchises by translating analytics to insights and action. Analyse CRM data to identify consumer trends and behaviours, measure the effectiveness of marketing campaigns and provide actionable insights to improve sales strategies.

Drive brand presence via best-in-class content, reviews, promotions and activations, influencer partnerships to deliver on customer acquisition and retention KPIs.

Collaborate with commercial, digital and retail teams to maximize brand performance through launches and animations, while ensuring key brand campaigns are perfectly executed within timeline across retailers and other channels.

Manage A&P budget and drive efficiencies and innovation within the given budget to ensure marketing investments support brand strategy, sustainability and ROI.

Own product forecasting from launch forecast submissions to monthly forecasting in delivering on forecast accuracy.

Prepare monthly business meetings with presentation on business updates, market insights & upcoming plans with clear key messages for senior management.

Compile and review competitors’ marketing activities, identify opportunities and gaps for the brand based on data analysis and research.

TRADE MARKETING

Develop and deploy marketing materials for consumer & medical channels on effective brand communication.

Close collaboration with top clinics to support the development of brand communication, merchandising and activation initiatives with the purpose of consumer recruitment and engagement.

Drive brand presence via best-in-class merchandising execution across channels.

ATL & MEDIA

Drive the strategic development and optimization of brand content assets, working closely with digital teams to ensure compelling and timely deployment across all relevant channels.

Collaborate strategically with Media Manager to develop and execute comprehensive brand media plans, driving maximum reach and engagement for campaigns and new launches.

Proactively identify and contribute to the development of marketing-led external brand partnership opportunities, aligning them with brand objectives and strategic initiatives.

DIGITAL

Drive the marketing perspective in website management, partnering with digital and DMI teams to ensure brand content is up-to-date, highly user-friendly and optimized for conversions and an exceptional online consumer journey.

Act as the primary marketing liaison with digital and e-commerce teams for all content management, ensuring strategic asset delivery and optimization across digital touchpoints to enhance user experience and drive sales performance.

Actively leverage customer reviews, ratings, and user-generated content across digital platforms to enhance product credibility and drive purchase decisions.

BRAND ADVOCACY

Collaborate strategically with Content & Advocacy Manager to build consumer brand love via advocacy and pro advocacy strategy, delivering growth in engagement, community expansion and share of influence across key platforms.

Create best-in-class and innovative content for media campaigns, while working closely with agencies, creators and media partners.

Leverage digital platforms and social capabilities to drive engagement, mentions and views.