Brand Manager
About the role
Job Introduction
Role Purpose
To support the development, communication and delivery of local implementation of the Global Marketing Strategy for our brand portfolio locally by owning and championing disruptive brand & channel programmes comprising of activation, amplification as well as budget, reporting, agency management & communication across key brand growth initiatives.
Main Responsibility
Accountabilities
Deliver agreed Brand targets through sound channel plans, Advertising & Promotion (A & P) budget management & financial planning, project management, alignment of systems and processes and effective direction of brand advocacy activity in-line with brand strategy.
Execute Brand Strategy, brand priorities and objectives, annual marketing plans and activities (consumer & channel activation).
Translate category insights into action and champion insight-driven channel programs to key internal stakeholders and cross-functional teams in line with operating rhythm.
Be continuously alert to changes, issues and opportunities in the market (share, pricing, category reporting, updates on competitive position), evaluate & recommend solutions and implement agreed changes to plans for optimised return.
Regularly communicate brand progress against plans and share best practice with wider marketing team both locally and the Global Brand teams via ongoing Measurement & Evaluation (M & E)
Strong agency management skills, strong briefing skills and working with multiple agencies on large global & local campaigns
Maintain excellent relationships with key internal and external stakeholders to optimise delivery of activities and facilitate timely, relevant communication.
Strong cross-functional communication and collaboration skills required to deliver against objectives.
Effective management of Advertising & Promotional (A & P) budget & regular communication and alignment with Marketing Manager & finance teams.
Lead and own New Product Development / Gifting / Value Added Packaging solutions for the brand.
Strengthen relationships with Global Brand Teams to deliver locally aligned brand executions.
Alignment of Brand Ambassador activities with local/global brand strategies.
What we can offer you
We offer a competitive salary and benefits which are designed to promote our employee’s financial wellbeing. Employees are also eligible to participate in a bonus plan.
Our employees enjoy a generous annual leave entitlement
Paid Parental Leave – up to 22 weeks for eligible employees
Private Health insurance subsidy with a leading health insurer
12% Superannuation Company Contribution
Our Employee Assistance Program offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
Private Life Assurance and Total Permanent Disability cover
Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
Learning resources to help you be your best self.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.
William Grant & Sons
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