Senior Sales Director
About the role
Senior Sales Director
Evergreen Hospitality Group
About the Role
Our hospitality group operates more than 26 hotels across British Columbia, spanning a uniquely diverse portfolio: roadside gems, beachfront escapes, resort‑style properties, and everything in between. We’re seeking an accomplished Senior Sales Director to lead our entire sales organization and drive growth across corporate, leisure, government, and group/event segments.
This role shapes the sales vision for the full portfolio, guides regional sales teams, and secures high‑value business that strengthens year‑round performance.
Key Responsibilities
Sales Strategy & Planning
Develop and execute group‑wide sales plans that support revenue goals across all property types
Identify growth opportunities in corporate, leisure, government, and group/event segments
Build annual sales budgets, forecasts, and performance targets
Team Leadership & Performance Management
Lead, mentor, and support Regional Sales Managers across the province
Set clear performance goals, accountability structures, and development plans
Foster a collaborative, high‑achieving sales culture
Market Growth & Business Development
Grow market share across corporate, leisure, government, and group/event segments
Secure high‑value enterprise accounts and government contracts, with a strong focus on low and shoulder season demand
Drive group and event business - including weddings, corporate retreats, family gatherings, reunions, and multi‑property events, across the portfolio
Strengthen relationships with travel partners, agencies, planners, and key industry stakeholders
Portfolio‑Wide Sales Execution
Ensure consistent sales standards and best practices across all properties
Support property‑level teams with tools, training, and strategic direction
Oversee major RFPs, contract negotiations, and rate strategies
Reporting & Performance Analysis
Produce regular sales performance reporting for senior leadership
Analyze trends, KPIs, and competitive data to inform strategy
Adjust plans proactively to meet revenue and market share goals
Qualifications & Experience
5–10+ years of progressive hotel or hospitality sales leadership experience
Proven success managing multi‑property or regional sales teams
Strong track record securing enterprise accounts, government contracts, and group/event business
Deep understanding of corporate, leisure, government, and group/event market dynamics
Exceptional communication, negotiation, and relationship‑building skills
Strategic thinker with the ability to execute at both macro and micro levels
What We Offer
Competitive executive compensation package
Leadership over a diverse and growing provincial portfolio
Strong organizational support and room for innovation
Opportunity to shape the future of sales across one of BC’s largest hospitality groups
Pay: From $175,000.00 per year
Work Location: In person
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