Regional Product Marketing Manager, Flagship Smartphones Mobile Experience Business

As the Regional Product Marketing Manager, Flagship Smartphones (Mobile Experience Business), you will be responsible for driving the growth of Samsung’s FE, S, and Z-series smartphone line-up across the Southeast Asia and Oceania region.

Working with the HQ and regional mobile teams, you will develop strategies for category growth and actively support subsidiaries to achieve business objectives. During flagship launch periods, you will be the central coordinator for regional GTM activities and will provide strategic direction and guidance to mobile teams across the region.

As the Regional PM lead for Flagship smartphones, on an ongoing basis you will coordinate with various functional teams, including sales, marketing, SCM, customer service, finance, and online. You will drive product, promotional, and channel strategies, while focusing on core KPIs including revenue, profit, and market share targets, and ensuring healthy operations.

Lead regional management of Samsung’s Flagship smartphone portfolio throughout product lifecycle, to maximize overall sales and profitability

Build short and mid-term strategies for the category and take ownership of executing across region

Continuously monitor core KPIs, including sales, profit, TAM, WOS, and market share, adapting strategy when necessary to achieve goals

Analyze market, consumer, and competitor trends to identify gaps and opportunities to drive category growth

Lead regional go-to-market strategy and new product launches, working closely with country subsidiaries to ensure full readiness and excellence in execution

Regularly and actively communicate with category teams in HQ and subsidiaries to ensure full understanding and alignment with global and regional strategies

Work with global product planning to influence product roadmap, positioning, and pricing for Southeast Asia & Oceania region

Provide regular progress reports to RHQ and HQ leadership

Skills & Qualifications

~10 years of relevant experience in product marketing in consumer-focused role

Experience with product launches and go-to-market strategy & execution

Demonstrated experience in market analysis and product strategy development

Regional experience preferred

Excellent analytical skills and excel capabilities

Good stakeholder management and collaborative approach

Good communication and presentation skills

Experienced in producing polished reports in PowerPoint

Fluency in Excel is mandatory

Ability to work in a fast-paced environment

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of smartphones, TVs, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors, LED solutions and Internet of Things.

We have grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people who drive our growth.

In the diverse and vibrant Southeast Asia and Oceania region, our offices are present in Singapore, Malaysia, Indonesia, Thailand, Myanmar, Cambodia, Laos, Philippines, Vietnam, Australia and New Zealand. We support the digital ambitions of the region by working closely with local partners as part of our commitment to give back to the communities we operate in.

Visit www.samsung.com to learn more about our business, and www.samsung.com/careers to learn more about career opportunities. Join us as we Reimagine Your Future.