Retail Assistant Store Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

You work together with the Store Manager to ensure that the store continuously meets or exceeds sales, KPI, and profitability targets through the effective use of short- and long-term planning, cost control, and first-class service.

You ensure consistently high customer satisfaction within the store in line with our PUMA values and established service standards.

You take responsibility for the accurate execution of sales, exchanges, refunds, and promotional discounts at the register while ensuring compliance with the Discount Policy & Procedures.

You support the Store Manager in recruiting, training, further education, succession planning, as well as in preparing and managing team performance evaluations.

You understand how to analyze customers, identify trends and competitive information that affect the business, and thus drive the business together with the Store Manager.

You take responsibility for loss prevention and operational compliance within the store; you manage, achieve, and strive to exceed all inventory and shrink goals; you monitor and manage the physical stock.

You support the Store Manager in communicating, managing, and executing all marketing-driven initiatives and events within the budget and according to all established guidelines.

You are willing to take on development opportunities at other locations.

Your talent

2-3 years of leadership experience in a focused, customer-oriented retail environment (preferably clothing/shoes)

Passion for the PUMA brand

Commercial skills and financial cost awareness

Customer-oriented, reliable, and friendly personality

Ability to recruit, motivate, and train employees

Strong communication, motivation, and presentation skills

Strong organizational talent and good time management

Confident appearance when presenting information to a large group

Interest in innovation and change

Computer skills, basic knowledge of MS Office including the use of Outlook, Excel, PowerPoint

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.