Videographer & Creative Director

About Us

The Apex Agency is a Lakeland-based marketing agency helping local and regional businesses grow through paid ads, organic social, and content-driven campaigns. Video is central to how we tell our clients' stories and we're ready to invest in a leader who can take our video program to the next level.

The Role

We're looking for a Videographer & Creative Director to own the creative vision, production, and performance of video content across our client roster. You'll lead a small team of video interns, turning them into a well-directed production unit, while personally driving the ideas, shoots, and creative direction that make our content stand out. This is a hands-on role: part creative strategist, part director, part shooter, part editor-wrangler, part analyst.

You'll split your time between concepting campaigns, running shoots, directing interns and reviewing their edits, and using performance data to sharpen what we make next. If you love owning a project from blank page to finished, high-performing ad, this role is built for you.

What You'll Do

Develop creative concepts and shot lists for client video ads and organic social content, working closely with account teams to align on goals for each shoot.

Plan and run video shoots for a range of clients: testimonials, product/service features, behind-the-scenes, social-first content, and paid ad creative.

Direct and mentor our video interns: assign shoots, give creative direction on set, and review their footage and edits for quality and brand fit.

Manage the edit pipeline: submitting footage for edits, giving clear revision notes, and ensuring a consistent output of polished, on-brand videos.

Track performance of published video content (ad metrics, organic engagement, retention) and use that data to adjust future content, formats, and posting cadence.

Increase overall video production volume and throughput across the agency's client accounts without sacrificing creative quality.

Stay current on short-form and social video trends (Reels, TikTok, YouTube Shorts) and bring fresh, testable ideas to client strategy conversations.

Maintain and organize a shared library of raw footage, b-roll, and finished assets for reuse across campaigns.

What You'll Bring

5+ years of professional videography, video editing, or creative direction experience: agency, in-house brand, or serious freelance background all count.

A strong reel that shows range: organic social content and direct-response/paid ad creative, not just polished brand films.

Comfort being both the idea person and the one holding the camera. This role concepts, shoots, and directs edits.

Experience managing or mentoring other creatives (interns, junior editors, or freelancers).

A working understanding of how to read ad and social performance metrics (view-through rate, hook rate, engagement, CTR) and translate that into creative decisions.

Proficiency with modern camera/audio gear and a working knowledge of Premiere Pro or similar editing software (you'll be reviewing edits even if interns do first passes).

Own reliable transportation and the ability to travel locally to client shoots around the Lakeland / Central Florida area.

Nice to Have

Experience running or contributing to paid social ad campaigns (Meta Ads, TikTok Ads).

Photography skills to complement video output for clients who need both.

Motion graphics or basic animation skills.

Compensation & Benefits

Salary: $65,000–$85,000/year, depending on experience.

Full-time, in-house position based in Lakeland, FL.

Direct creative ownership, you'll shape how video is made across the agency, not just execute someone else's brief.

Path to grow into a broader creative leadership role as the agency's video output scales.

Pay: $65,000.00 - $85,000.00 per year

Benefits:

401(k) matching

Health insurance

Paid time off

Retirement plan

Work Location: In person