Senior Manager, Consumer Engagement Operations

Senior Manager, Consumer Engagement Operations

Team: Product & Operation - OU Digital, Japan & South Korea Operating Unit

Reports To: Director, Content & Editorial Strategy

The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate The Coca-Cola Company (TCCC) system's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency.

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation - it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Within the Japan & South Korea Operating Unit, Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network, with approximately 11 million monthly active users. JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform - personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities. This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance.

Job Description Summary

The Senior Manager, Consumer Engagement Operations oversees execution of loyalty campaigns, promotional operations, and consumer engagement programs within Coke ON. The role manages operational processes, campaign readiness, performance tracking, and coordination across marketing and partner teams.

As the operational backbone of the Coke ON business team, the role ensures that campaigns and engagement programs are delivered reliably, on time, and with quality - at the pace and volume required by an always-on consumer platform.

Responsibilities include

Lead end-to-end operational execution of loyalty campaigns, promotions, and engagement programs on Coke ON.

Own campaign readiness processes, including setup, testing, quality assurance, and launch coordination.

Manage operational workflows and calendars across marketing, editorial, technical, and partner teams.

Track campaign and program performance, providing operational reporting and improvement recommendations.

Coordinate with bottler and brand partners on joint promotions and cross-channel activations.

Manage vendor and agency operational relationships to ensure delivery quality and cost discipline.

Identify and implement process improvements, automation, and standardization to increase operational efficiency.

Ensure operational compliance with legal, privacy, and promotional regulations.

Organizational Impact

Ensures reliable, high-quality delivery of the campaign engine driving engagement on an 11M-MAU platform.

Enables the scaling of campaign volume and complexity as Coke ON expands beyond vending.

Innovation & Complexity

Drives automation and standardization of campaign operations to increase speed and reduce error rates.

Continuously improves operational processes to support a growing, always-on platform.

Communication & Influence

Coordinates across marketing, editorial, technical, bottler, and vendor teams with clarity and discipline.

Communicates operational status, risks, and performance to business leadership.

Candidate Profile

A rigorous operations professional with experience running high-volume digital marketing or platform operations, combining process discipline with a bias for continuous improvement.

Experience & Qualifications

7+ years of experience in marketing operations, campaign management, or digital platform operations.

Proven ability to manage complex operational calendars across multiple teams and partners.

Strong process, quality, and project management skills; experience with automation a plus.

Familiarity with loyalty programs and promotional compliance requirements preferred.

Native-level Japanese is required; business-level English required.

Agile Methodology, Business Requirements, Collaborative Leadership, Communication, Computer Programming, Configuring (Inactive), Data Analysis, Financial Processing, Information Systems, Microsoft Office, Query Language, Software Development, Structured Query Language (SQL), Systems Analysis, Systems Development Lifecycle (SDLC), Troubleshooting, Waterfall Model, Workflow Management

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 31, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.