Wine Educator

We are proud to be the UKs largest family-owned and family-run wine importer. Since 1964, Berkmann Wine Cellars has championed premium, independent wineries from around the world, building an award-winning portfolio that graces the countrys top restaurants and retailers.

Veraison is Berkmanns cutting-edge training programme, specialising in wine education for the on-trade. With our unique, in-house training modules, we believe we are the market leader, utilising the most up to date behavioural science, and offering the most effective and inclusive wine training in the country. We are also an Approved Programme Provider for WSET courses, so a certified educator for at least L2 is preferable.

As our Wine Educator London, you will lead engaging, tailored training sessions that inspire hospitality teams and our own staff members, while playing a key role in shaping and evolving our curriculum. Reporting to the Wine Training Manager, youll be field based across central Londonwith occasional time in our London officebeing the face of Veraison by bringing wine education to life, driving sales, and making wine feel accessible, relevant, and exciting.

Key Responsibilities

Serve as the main point of contact for key on-trade accounts across the London area, developing and delivering tailored training programs that elevate product knowledge, enhance service standards, and drive measurable sales growth.

Work closely with the sales team to assess and advise on the required training for each customer based on business needs

Communicate directly with trade customers to organise training sessions

Track delivered wine training sessions and report on training ROI

Collaborate closely with the Wine Training Manager to develop and deliver engaging, high-impact social media content that elevates Veraisons brand presence

Champion and articulate Veraison both internally and externally

Support the Marketing Team with tastings and trade events

What We Are Looking For

Passionate about education and customer engagement, with an ability to inspire, self-starting and positive attitude as customer facing on a daily basis

A confident and engaging communicator with excellent written and verbal communication skills and the gravitas to present

Experience of making wine theory more approachable for a target audience with limited wine knowledge

Experience of working with hospitality businesses is desirable

You hold at least WSET Level 3 Award in Wines and, preferably, youre a certified WSET Course Educator.

Evidence of being a strong team player the successful candidate will be working within a small team of educators and must also develop strong relationships with the commercial team

Numerate, literate and with a strong attention to detail

Holder of a full UK driving licence and willing to travel on a regular basis around the UK

Why Join Us?

At Berkmann Wine Cellars, you will become part of an organisation that seamlessly combines tradition with innovation. You will have the opportunity to contribute to the development and success of some of the worlds most esteemed wine brands, while collaborating within a supportive and dedicated team that upholds the values of independence, professionalism, and integrity.

Working Pattern

This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential evening and occasional weekend work will be required to support customer needs, events, and tastings.

Work Location

This is a field-based role travelling to customer venues across to UK, spending some time working from our Head Office in London (EC1R) and the flexibility to work from home two days a week.

How to Apply

This is a key role within our business, therefore if you are interested in applying for the vacancy please click here.

Closing date

Please note that should any suitable CVs be received whilst the advert is live then individuals will be invited to interview.

Offer

Salary of up to £35,000 per annum, dependent on experience.

25 days annual leave rising to 26 days after 5 years service and 27 days after 10 years service, plus bank holidays

Company pension

Access to our Employee Assistance Programme

Enhanced Maternity and Paternity Pay

Contribution to Dental Costs

Generous staff discount on our wine

A bottle of wine on your birthday and Berkmann anniversary

£500 referral scheme

We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.

Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.

No agencies please - We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs.