National Account Manager - Canada

Last date to apply: We are continuously accepting applications

Reporting to the Sales Director, the National Account Manager serves as the primary point of contact for assigned accounts, leading the overall customer relationship and growth strategy.

This role is responsible for building strong, collaborative partnerships at all levels of the customer organization, while driving sustainable revenue growth, expanding market share, and delivering against both sales and profitability objectives. Success in this role requires a deep understanding of each customer’s go-to-market strategy, as well as the ability to align internal resources to execute effectively.

As part of a dynamic and collaborative team, the National Account Manager will take full ownership of account performance and customer satisfaction, while working closely with internal partners and an Internal Account Manager to deliver results.

Key Responsibilities

Build, develop, and maintain strong relationships at all levels of the customer organization, positioning yourself as a trusted business partner

Manage a portfolio of national & regional accounts, balancing multiple priorities and customer needs effectively

Develop and execute strategic account plans to drive revenue growth, profitability, and increased market share

Lead joint business planning, including annual line reviews, product assortment, and program strategy

Develop a strong understanding of each customer’s go-to-market approach, identifying opportunities to align and grow the business

Collaborate cross-functionally with Marketing, Planning, Supply Chain, and Customer Support teams to optimize resources and execution

Oversee product listings, new item launches, and program performance across categories

Manage forecasting in partnership with both customer and internal teams to ensure accuracy and alignment

Monitor performance metrics, analyze trends, and proactively recommend actions to improve results

Ensure high levels of customer service and responsiveness, consistently meeting or exceeding customer expectations

Conduct market and competitive analysis to stay ahead of industry and product trends

Travel as required to support customer meetings, store visits, and field insights

Provide guidance and direction to Internal Account Management support, fostering strong collaboration and teamwork

Leadership & Team Contribution

Provide leadership, coaching, and support to internal team members where applicable

Contribute to a team-oriented environment, demonstrating flexibility and a willingness to take on broader responsibilities when needed

Participate in cross-functional initiatives that support overall business growth and customer success

Knowledge, Skills, and Abilities

Strong relationship-building skills with the ability to engage and influence stakeholders at all levels

Proven ability to manage multiple customers and priorities in a fast-paced environment

Strategic thinker with a results-oriented and proactive approach

Strong business acumen, including financial analysis and sales planning

Excellent communication and presentation skills, both written and verbal

Ability to analyze data, identify insights, and translate them into actionable strategies

Strong negotiation and influencing skills

High level of organization, accountability, and attention to detail

Proficiency in Microsoft Office Suite

Qualifications

Bachelor’s degree in Business, Marketing, or a related field

5+ years of experience in sales or key/national account management (consumer goods or retail preferred)

Demonstrated track record of delivering growth and building long-term customer partnerships

Valid driver’s license

Ability to travel as required