Marketing Automation Manager

Kahoot! is looking for a Marketing Automation Manager based in our Barcelona office.

As a Marketing Automation Manager, you will own the marketing automation infrastructure that powers Kahoot!'s CX and Marketing lifecycle communications. This is a maternity cover position with full ownership of a critical function from day one.

You will report directly to the Manager, Marketing Ops.

Your key responsibilities will be:

Own marketing automation end-to-end: campaign builds, journeys, and segmentation.

Lead marketing automation platform strategy, including builds, migrations, and ongoing evolution.

Hold the standard on email quality, layout consistency, deliverability, and send-logic governance across all automated communications.

Standardise automation reporting across campaign, journey, and cohort dimensions to support CX-wide decision-making.

Act as the team's go-to expert on email and automation, setting quality benchmarks and mentoring teammates.

Collaborate cross-functionally with Product Marketing, Design, Online Comms, and Commercial teams to deliver well-executed lifecycle programs.

Requirements

5+ years of experience in marketing automation, CRM, or lifecycle marketing.

Hands-on experience with marketing automation platforms (Iterable, Braze, or similar); fluency in journey logic, segmentation, and send-logic governance.

Working knowledge of HTML/CSS as applied to email templates and automation workflows.

Strong understanding of email deliverability, quality standards, and lifecycle best practices.

Experience with automation reporting across campaign, journey, and cohort dimensions.

Demonstrated experience building AI-powered workflows, whether for personal productivity, team processes, or marketing operations. You have already integrated AI tools into how you work, not just experimented with them.

Excellent communication skills; proficiency in English is a must.

Comfortable working in a fast-paced, cross-functional environment.

Who We Are Looking For

You are a mid-to-senior individual contributor who thrives in both execution and strategic thinking. You can own a function independently from day one.

You are hands-on and results-oriented. You make things happen without needing a lot of structure around you.

You are comfortable navigating tooling transitions and ambiguous technical environments. You find complexity energising, not overwhelming.

You communicate clearly and precisely. You can translate technical concepts for non-technical stakeholders and vice versa.

You collaborate well with others and share knowledge generously.

You are curious about AI and how it can improve the way marketing teams work. Bonus if you have already started integrating AI tools into your own workflows.

Benefits

A competitive compensation package

Share option program

Home broadband allowance

Medical insurance

Buddy program

Social and company events (virtual and in person)

A diverse, friendly and international environment

Modern office environment in Barcelona

We look forward to hearing from you!

About Kahoot!

Kahoot! is a global learning and engagement platform company, on a mission to make learning awesome by empowering everyone, children, students, and employees, to reach their full potential.

Our Kahoot! learning platform makes it easy for any individual or corporation to create, share, and host learning sessions that drive compelling engagement.

Since launching in 2013, Kahoot! has become a global leader, hosting hundreds of millions of sessions with over 14 billion cumulative, non-unique participants across 195 countries, all countries in the world.

The Kahoot! Group includes Clever, the global identity platform for K-12, serving millions of educators, students, and schools every day, learning applications DragonBox and Drops and workplace communication and corporate learning tools Actimo and Motimate.

The Kahoot! head office is located in Oslo, Norway, while our 600+ Kahoot! colleagues (the K!rew) are located across the globe, working from offices in the United States, the United Kingdom, France, Singapore, Australia, Japan, Finland, Estonia, Denmark, Spain, and Poland.

Our K!rew

At the Kahoot! Group we champion a positive culture of collaborative learning and innovation. With a global team of more than 600 employees representing over 50 different nationalities, we’re a diverse and fun bunch of people! We work hard and celebrate our wins, tackle challenges with original ideas and learn something new every day.

At Kahoot! our mission is to make learning awesome! We are all about lifelong learning and developing new skills through curiosity and play. By combining the two, in a fun and social way, we can unlock the learning potential within all of us, no matter the subject, age or ability.

If you talk to anyone working in the Kahoot! Group, they will tell you that one of the greatest perks is being able to see how the work you do puts a smile on the face of kids, teachers and learners all around the world.