Senior Performance Creative Strategist

ABOUT US

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

ROLE

We’re looking for a Senior Creative Strategist with performance creative experience to own the creative direction and performance strategy across client accounts.

WHAT YOU’LL DO

- Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.

- Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring

- Develop high-converting creative concepts grounded in consumer insight and platform behavior.

- Write (and guide) strong copy and frameworks that influence perception and drive performance.

- Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.

- Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.

- Present creative ideas and directions to clients and internal teams with clarity and conviction.

- Translate performance data and qualitative feedback into actionable creative improvements.

- Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

WHAT WE’RE LOOKING FOR

- Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.

- A strategic and creative mindset — equal parts intuitive and data-informed.

- Deep understanding of consumer behavior, platform algorithms, and brand storytelling.

- A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.

- Confident leadership and communication skills, with the ability to inspire creative teams.

- Passion for mentoring and uplifting others — and making the work better together.

- Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

MUST HAVES

- Fluency in written and spoken English is required.

- Based in Canada and aligned with ET working hours.

- Experience with performance creative and a data-driven creative approach.

- A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.

- Comfort with interpreting performance data to inform creative pivots (experience with MotionApp is a plus).

- Experience collaborating across teams and disciplines in a fast-paced environment.

WHY US

- Unlimited Time Off & Sick Days

- Flexible working hours

- Insurance (Covered in full by the employer)

- RVER (QC) | RRSP (ONT)

- Company laptop

- 1000$ allocation for health, wellness, and home office setup (per year)

- Open to covering WeWork 1–2 days per week

- Fully remote (with the possibility to work from anywhere)

- High opportunity for growth!