Gerente de Marketing - Performance
About the role
General Information
Req #
WD00102024
Career area:
Marketing
Country/Region:
Brazil
State:
São Paulo
City:
SAO PAULO - SP
Date:
Tuesday, July 28, 2026
Working time:
Full-time
Additional Locations:
Brazil - São Paulo - SAO PAULO - SP
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
Performance Marketing Strategy & Growth
Develop and execute the performance marketing strategy across Retail and D2C channels, aligned with business priorities and revenue targets.
Own customer acquisition, conversion, retention, and revenue growth objectives.
Identify growth opportunities through audience expansion, media innovation, and funnel optimization.
Drive full-funnel performance marketing initiatives, ensuring integration across paid media, CRM, e-commerce, and retail marketing activities.
Lead annual, quarterly, and monthly performance planning processes, defining investment strategies and expected business outcomes.
Budget Management & Marketing Efficiency
Manage and optimize multimillion-dollar marketing budgets across digital channels.
Ensure efficient allocation of investments based on business impact, performance metrics, and profitability goals.
Continuously improve marketing effectiveness through testing frameworks, attribution analysis, and performance optimization.
Monitor and improve key efficiency metrics, including CAC, ROAS, MER, CPA, and customer lifetime value.
Data Analytics & Business Performance
Establish a robust measurement framework to evaluate campaign, channel, and business performance.
Generate actionable insights through data analysis and performance reporting.
Develop forecasting models and performance scenarios to support strategic decision-making.
Leverage data to identify trends, growth opportunities, customer behaviors, and business risks.
Partner with Analytics and Business Intelligence teams to strengthen attribution, measurement, and reporting capabilities.
E-commerce & Customer Acquisition
Drive traffic, conversion, and revenue growth for Motorola's D2C business.
Partner with E-commerce teams to optimize the customer journey and improve conversion rates.
Collaborate on initiatives related to website performance, landing pages, merchandising, promotions, and digital experience optimization.
Support acquisition and retention strategies that increase customer lifetime value.
Cross-Functional Leadership
Work closely with Retail, E-commerce, CRM, Finance, Product, Sales, and Agency partners to align marketing investments with business objectives.
Influence senior stakeholders through performance insights, recommendations, and business cases.
Align marketing strategies with broader commercial and brand objectives.
Team Leadership & Development
Lead, coach, and develop a high-performing Performance Marketing team.
Foster a culture of accountability, experimentation, continuous learning, and data-driven decision-making.
Establish clear goals, performance expectations, and professional development plans for team members.
Promote best practices in performance marketing, analytics, and operational excellence.
#MGB
#LI-Hybrid
#MM
Additional Locations:
Brazil - São Paulo - SAO PAULO - SP
Brazil
Brazil - São Paulo
Brazil - São Paulo - SAO PAULO - SP
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