Lifestyle Sales Representative (mfd)
Skills
About the role
Lifestyle Sales Representative Germany Packs (Eastpak, JanSport & Kipling /mfd)
Are you ready to shape the future of three iconic lifestyle brands?
We’re looking for a passionate and driven Lifestyle Sales Representative to join our Packs team, representing Eastpak, JanSport, and Kipling across key markets in the GAS region.
These three distinct brands are united by a shared spirit of self-expression, discovery, and resilience. Together, we celebrate individuality and inspire people to move through life with confidence and purpose.
This position is based in Hamburg , Germany.
Let’s talk about the role!
As a Lifestyle Sales Representative, you will play a key role in driving the growth of Eastpak, JanSport, and Kipling Brands in one of our most strategic regions.
You will manage a defined portfolio within Germany, with a strong focus on the northern region and its lifestyle-driven distribution landscape, reporting to the Senior Sales Manager GAS.
Acting as the voice of the market, you will identify and unlock opportunities across sales, marketing, and product, ensuring strong local execution aligned with the wider EMEA strategy. Your goal is to meet and exceed seasonal and annual targets while driving sustainable growth. A key priority will be to develop existing accounts while expanding into new lifestyle channels, increasing brand presence and reaching new consumers.
How You Will Make a Difference
You will achieve this in the following pillars by:
Strategy
Build strong, long-term partnerships tailored to local market dynamics
Own and drive the regional account strategy, aligned with EMEA Go-To-Market priorities
Analyze market trends, competition, and consumer behavior to identify growth opportunities
Strengthen brand visibility and storytelling at point of sale
Revenue
Deliver against sales and profitability targets
Develop and execute account-specific plans
Drive sell-in and sell-through performance across the region
Process & Distribution
Execute the seasonal Go-To-Market process with strong local adaptation
Build relationships with key decision-makers and influencers
Shape distribution and assortment strategies to support brand positioning and growth
Skills for Success
We’re looking for someone who brings:
3-5 years of experience in lifestyle sales (bags, backpacks, luggage, apparel) in Germany
Willingness to travel up to 80% of the time
Strong influencing skills in a matrix environment
Strategic mindset with attention to detail
Excellent relationship-building, negotiation, and communication skills
Strong planning and prioritization abilities
Hands-on, collaborative approach with a strong drive to succeed
Proficiency in Microsoft Office
Fluent in German and English
This post is not eligible for relocation
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Be part of an iconic lifestyle brand in a multi brand, multi countries organization
A discount of 50% on all VF brands
This post is not eligible for relocation support
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
Free to Be, Inclusion & Diversity
If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com, Eastpak.com or follow us on our LinkedIn and Instagram pages, see you there!
Hiring Range: €50,160.00 EUR - €62,700.00 EUR annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Questions about this role
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