AP Digital Demand Generation Lead (Lenovo Infrastructure Solutions Group)

General Information

Req #

WD00101337

Career area:

Marketing

Country/Region:

Japan

State:

Tokyo

City:

Chiyoda-Ku

Date:

Monday, July 27, 2026

Working time:

Full-time

Additional Locations:

Japan - Tōkyō - Chiyoda-Ku

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

WORK AT Lenovo Japanブランディング動画 Youtube Video

会社のカルチャーって、立派なスローガンや制度で作られるものじゃなくて、毎日仕事に向き合う一人ひとりがいて、その積み重ねが何年も、何十年も続いていく。

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Position Overview

This is a newly created, hands-on Individual Contributor (IC) role established as part of Lenovo's strategic investment in accelerating the growth of its APAC ISG Digital Commerce business.Based in Japan, you will lead regional demand generation and performance marketing across Japan, Australia and India, with opportunities to support additional APAC markets as the business continues to. Working closely with regional and worldwide Digital Commerce teams, you will own the end-to-end digital acquisition strategy - from driving qualified traffic to Lenovo.com through to online conversion - partnering with Sales, Merchandising and agency teams to deliver measurable business growth.

Why Join This Opportunity?

・Strategic New Role – Join a newly created position backed by executive investment and designed to accelerate one of Lenovo's key growth initiatives.

・Regional APAC Scope – Lead digital demand generation across Japan, Australia and India, with opportunities to support additional APAC markets as the business grows.

・Hands-on Ownership – A true IC role with end-to-end ownership of performance marketing, campaign execution, optimization and agency management.

・Business Impact – Drive measurable commercial outcomes through digital acquisition, online conversion, pipeline and revenue growth.

・Global Exposure – Collaborate closely with regional and worldwide Digital Commerce leaders while helping shape the future of Lenovo's APAC ISG eCommerce business.

Role Summary

The AP ISG Digital Commerce Demand Generation Manager is a regional performance marketing leader responsible for driving traffic, demand generation, online conversion and revenue growth across Japan, Australia and India.

This role owns the full digital marketing funnel - from traffic acquisition to conversion optimization - and is responsible for executing and continuously optimizing digital campaigns across SEM, paid social, display and other performance marketing channels. Success in this role comes from combining data-driven decision making, hands-on campaign management and cross-functional collaboration to deliver measurable business results and accelerate the growth of Lenovo's ISG eCommerce business.

Key Responsibilities

Demand Generation Leadership

Own and execute AP DG programs across SEM, paid social, programmatic, and alliance campaigns to drive pipeline and revenue growth.

Agency Management

Act as the primary day-to-day interface for agency stakeholders across JP, AU, and IN - leading campaign briefings, weekly performance reviews, and optimization direction. Ensure strong execution and accountability against ROAS, pipeline, and conversion targets.

Performance & Funnel Optimization

Own the full funnel (traffic lead pipeline revenue), continuously improving CPL, conversion rates, and marketing ROI.

Merchandising & Conversion Alignment

Partner with 4P and Digital Commerce merchandising teams to align campaigns with portfolio, pricing, and offers, and optimize landing pages and onsite experience to improve conversion and AOV.

KPI & Revenue Ownership

Deliver against core KPIs including pipeline, revenue contribution, conversion rates, and ROAS; provide clear reporting and actionable insights to leadership.

Cross-Functional Collaboration

Work closely with TISR/ISR sales teams, web/UX, and WW DG and Digital Commerce teams to ensure demand generation is aligned to conversion capacity and regional needs.

Budget Management

Own AP DG budgets (A&P + MDF), allocating investment across channels and markets to maximize ROI and scale proven initiatives.

Requirements

6–10+ years in demand generation, performance marketing, or Digital Commerce

Strong hands-on experience across SEM, paid social, programmatic, and analytics

Proven track record delivering pipeline growth and marketing ROI

Experience managing external agencies in a day-to-day execution capacity

Ability to operate across multiple geographies and stakeholders

Language & Market Requirements

Fluent in English and Japanese (required)

Strong understanding of the Japan market with ability to localize campaigns effectively

APAC experience (Australia, India) preferred

Preferred

B2B / technology / infrastructure experience

Familiarity with ISR/TISR-supported sales motion

Experience with alliance-funded marketing (Intel, AMD, etc.)

Additional Locations:

Japan - Tōkyō - Chiyoda-Ku

Japan

Japan - Tōkyō

Japan - Tōkyō - Chiyoda-Ku