Lead Partner Marketing Manager
Skills
About the role
Your role at Dynatrace
As APAC Lead Partner Marketing Manager , you will be a key member of the Partner organization within Dynatrace. Reporting to the Director – Regional Activation, you will be responsible for planning and executing partner marketing initiatives in APAC with specific focus on building integrated campaigns with top, strategic partners in the region.
The emphasis of this role will be on driving end-customer demand generation activities and awareness with and through Dynatrace partners. The role will collaborate closely with the APAC Partner Sales team, the global partner marketing organization, and regional marketing teams. The role will also work with adjacent partner enablement teams to create campaigns that promote training and certifications.
This is a results-driven role. Partner Deal Registration (PDR), and by extension, pipeline and ROI are fundamental metrics for success. Effective planning, execution and campaign follow up will be key. The ability to report and analyze activities to make recommendations and improvement is critical.
You will be supported by a central Partner marketing team that will share To Partner communications, campaigns, content, and event best practices, while also providing access to market leading technology platforms to accomplish your goals.
Primary Roles and Responsibilities:
Develop and agree marketing objectives in partnership with APAC partner sales leadership
Initiate and drive marketing plans with key partners to engage prospects
Plan, execute, measure, and analyze campaign and event activities that drive PDRs / pipeline and make recommendations to increase effectiveness
Utilize and manage MDF budget to co-fund partner marketing activities that drive partner- originated opportunities and pipeline
Identify and drive case studies for circulation, evangelism, and awareness within specific partners
Support the ongoing development, refinement, and optimization of the Partner Program,
Enforce appropriate Dynatrace brand usage and ensure messaging is within guidelines
Drive Partner Portal adoption along with portal feature and content enhancements based on Partner requirements and feedback
What will help you succeed
Required Skills/Competencies:
Bachelor’s Degree in Business or Marketing or equivalent
Minimum of 7 years’ experience in B2B high tech/SaaS organizations with responsibility for partner marketing and programs
Proven track record of building and executing partner demand generation programs at scale
Strong understanding of the partner ecosystem (resellers, GSIs, hyperscalers, tech alliances)
Data-driven mindset with experience managing budgets and measuring ROI
Comfortable operating with autonomy in a fast-paced, high-growth environment
Experience working in hi-tech/SaaS companies is required, experience with cloud platforms or DevOps providers a definite advantage
Excellent written, verbal and presentation skills with comfort level presenting to business owners and senior management
Japanese language skills (spoken and/or written) are a plus
Must be an independent, flexible self-starter with high-energy and a growth mindset who can build rapport and drive execution with Partner managers and Partner business owners
Excellent stakeholder management and cross-functional collaboration skills
Ability to work across multiple markets and time zones within APAC
Salesforce.com and Asana/Monday experience
10-20% travel required
Why you will love being a Dynatracer
Dynatrace is a leader in unified observability and security .
We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
You'll get to work at the forefront of innovation with Dynatrace Intelligence - the industry's first agentic operations system. Bringing together deterministic and agentic AI, it helps teams understand what's happening, why it matters, and what to do next - automatically.
Over 50% of the Fortune 100 companies are current customers of Dynatrace.
Compensation and Rewards
Note to Recruiters and Agencies : Thank you for your interest in Dynatrace. Please note that we do not accept unsolicited agency resumes - do not forward them via our website or directly to Dynatrace employees. Dynatrace will not pay fees for unsolicited resumes, and any resumes received this way will be considered the property of Dynatrace.
Benefits and work-life perks
We offer best-in-class core rewards, including paid time off, financial security benefits, retirement savings plans, and health insurance. Beyond that, you’ll get other benefits and work-life perks designed to make your ride with us even more rewarding.
Mental health support
Our Employee Assistance Program, powered by Telus Health, offers support for you and your family members.
Wellness Days
Four company-designated extra paid days off for you to recharge batteries.
Flexibility
Our hybrid working model and flexible working hours offer you the flexibility you need.
Employee Stock Purchase Plan
Purchase company stock ( NYSE:DT ) at a discounted price and become a shareholder.
Learn & develop
Company-wide learning perks, designated team's learning days, and more.
Volunteering day
A day of paid volunteer time to support a community or cause you care about.
Regular team events
We host Global Culture Parties, Family & Friends at Work Day, Global Breakfasts, Green Weeks, Pride Month, and beyond!
International vibe
Most of our offices and teams are proudly multicultural. English is our shared language, but we embrace and learn from each other's cultures.
Rewards vary depending on your employment type. Some benefits and perks also differ by location - explore your city to see what’s available there.
About Dynatrace
Dynatrace (NYSE: DT) is the leading AI-powered observability and security platform. We're advancing observability for today's digital businesses, helping transform modern digital ecosystems' complexity into powerful business assets.
Our AI-driven insights cut through the noise, allowing customers to focus on what truly matters by automating manual tasks and resolving issues with pinpoint accuracy. Dynatrace offers simplicity, clarity, and reliability at scale to ensure teams can make informed decisions, minimize downtime, and drive their business forward with confidence.
Questions about this role
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