Sales Development Representative

Company Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.

Job Description

At Appcast, we help employers improve how they attract and hire talent through data-driven recruitment advertising solutions. The Sales Development Representative (SDR) drives early-stage pipeline growth by engaging prospects in consultative conversations, identifying hiring needs, and generating qualified opportunities through strategic outreach. Working closely with Account Executives, the SDR builds a strong pipeline and ensures smooth handoff for successful sales outcomes.

Candidates for this role will be required to be in our Newton, MA office 3 days a week.

Job Responsibilities:

Engage and qualify prospective customers through strategic outbound prospecting (calls, email, social), building trust and delivering value-based conversations.

Conduct discovery to understand customer needs, challenges, and goals, and position Appcast’s solutions effectively.

Generate and manage a pipeline of qualified leads, ensuring accurate tracking and strong alignment with ideal customer profiles.

Partner closely with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff.

Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach

Embrace and effectively utilize emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency

Qualifications

Deep discovery and consultative selling mindset

Strong business acumen and curiosity

Ability to qualify and prioritize high-quality opportunities

Excellent verbal and written communication skills

Strong relationship-building skills

Strategic, research-driven prospecting approach

Strong collaboration with sales partners

CRM discipline and comfort with sales tools

Demonstrated resilience in winning new accounts in complex environments

Continuous improvement mindset

Competitive drive

Education and Experience

Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent practical experience

1+ years of experience in a sales development, business development, customer-facing, or consultative role is preferred

Experience conducting discovery, needs assessment, or problem-solving conversations

Proven track record of high achievement in sales development preferred

Travel Requirements

Occasional travel may be required.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Additional Information

We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.

We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.

We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

E-Verify® is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status.