Digital Partner Marketing Manager

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

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Role: Digital Partner Marketing Manager

Location: Mumbai,Gurgaon

About Us:

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R - two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices - powered by deep data and technology experience.

For more information, visit www.vml.com

Roles & Responsibilities:

Partner GTM Strategy & Planning

Translate Microsoft solution plays and priorities into clear, executable partner GTM plans

Define target audiences, value proposition, messaging and channel strategy

Simplify complex partner strategies into focused, outcome-oriented plans

Align closely with PMMs, PDMs and sales stakeholders on GTM priorities

Campaign Activation & Execution

Guide partners to launch and execute campaigns quickly using available assets and programs

Support end-to-end campaign activation (planning execution optimization)

Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks

Drive repeatable execution models across the partner portfolio

Pipeline & Performance Accountability

Drive partner activity toward pipeline generation and opportunity creation

Track performance across funnel metrics (leads, referrals, pipeline)

Use dashboards and data insights to recommend next best actions

Ensure campaign impact is measurable and tied to business outcomes

Partner Relationship & Influence

Act as a trusted advisor to partner marketing and leadership teams

Build strong, ongoing relationships with a portfolio of partners (15-20)

Influence partner priorities without authority, guiding focus toward highest-impact activities

Lead partner meetings and workshops with confidence and clarity

Highly Organized & Scalable Operator

Manages multiple partners without loss of quality or cadence

Uses frameworks, checklists and dashboards to scale impact

Comfortable operating in structured, high-volume environments

Data-Driven & Insight-Led

Interprets metrics and translates them into actions

Uses data to prioritize and optimize efforts

Focuses on outcomes, not activity

Adaptable & Fast Learner

Thrives in ambiguity and evolving partner contexts

Quickly absorbs new technologies, offers and GTM motions

Continuously improves approach based on feedback and results

Skills & Competencies:

8–10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)

Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)

Experience building and executing GTM or demand generation strategies

Strong understanding of marketing funnel, campaign execution and performance metrics

Demonstrated stakeholder management across cross-functional teams

Experience working with data, dashboards or marketing performance reporting tools

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.