Digital Commercial Lead

24 Jul 2026

singapore, Singapore

Digital & Technology

Permanent Employee

Digital Commercial Lead

Location: Singapore

Job details: Hybrid– Permanent

Are you looking to accelerate your career path in a stimulating fast-growing business? At Inchcape, we're pursuing an exciting strategy to evolve our global business and lead our industry's transformation towards a low-carbon, sustainable future.

You'll explore and develop cutting-edge technology and data solutions that are driving our innovation and unique market position. Achieve your goals with regular promotion reviews and mentoring.

Thrive as part of a highly collaborative and supportive team of diverse and talented colleagues. Fully backed with the confidence to embrace interesting opportunities that will take us, and your progression, to the next level.

Delivering the above objectives will require substantial transformation of our business operations and digital landscape across the markets. This role reports into the Regional Director for Transformation & Performance and will play a pivotal role in design and delivery of digital transformation leveraging our Analytics Platform (DAP) and Digital Experience Platform (DXP).

The Digital Commercial Lead – APAC is responsible for defining and driving the region’s digital and analytics agenda to unlock commercial value. This role partners closely with business leaders across APAC markets and Global digital platform teams to identify high-impact opportunities, shape the digital roadmap, and ensure disciplined execution of initiatives that deliver measurable outcomes.

What you’ll do

Analytics & Data

Partner with business leaders across APAC to identify priority areas where AI and analytics can drive revenue growth, margin expansion, or customer experience improvements

Guide market teams to translate those priorities into a sustainable initiative with a clear business value

Collaborate with Analytics and Agentic AI teams (in DAP) to ensure solutions are practical, scalable, and embedded into business processes

Drive adoption of data-driven decision-making across business functions

Digital Experience & Customer Engagement

Work with the markets on Digital Marketing and Customer Engagement journeys to ensure their business needs are reflected in platform demand and prioritized appropriately

Support transition of APAC markets on to new DXP+ platforms (across CMS & CRM) over the next 2 years in a balanced manner with minimal business disruption

Ensure that markets are building appropriate capabilities and processes to drive digital experience/digital marketing plans

APAC Digital Strategy

Work closely with Regional Director to formulate APAC’s digital strategy in sync with the Global one

Advise market teams on selecting the right technology solutions for their business context, often liaising with SMEs

Co-ordinate with other Regional leads on their digital plans to align common priorities and share best practices across the 3 regions (APAC, Europe & Africa and Americas)

Support leadership discussions in shaping the global and regional approach to digital topics

Digital Value Creation

Maximise business value creation across APAC markets from the available tools & platforms, involving discussions with Marketing, Sales, Aftersales & Finance teams

Consult with the markets to ensure necessary processes and capabilities are in place for digital adoption and value creation

Liaise with platforms to drive development of Use cases and capabilities required for APAC markets

Act as the custodian of the APAC digital roadmap and prioritise initiatives based on commercial impact, feasibility, and strategic alignment with business priorities

Champion a value-led approach, ensuring all initiatives have defined success metrics

Stakeholder Engagement

Co-lead Monthly digital forums to engage markets, identify issues, and drive focus on digital programs

Share progress of digital programs at APAC Executive Forums and Global Forums

Design and implement change management strategies to support the successful adoption of digital initiatives across the region

Build strong relationships with senior stakeholders across markets, regional IT and platform teams

Program Delivery & Operational Excellence

Hold platform PMs (DXP & DAP) accountable to drive timely delivery of Transformation initiatives and Change Requests, and remove roadblocks through engagement of relevant experts

Work collaboratively with Platforms (DXP & DAP) and Regional IT for clear classification of Support tickets and Change requests

Proactively identify inefficiencies in current digital processes, tools, and workflows and drive structured problem-solving to address recurring system or process issues

Closely working with Regional IT, enhance digital support and issue resolution frameworks to improve speed, transparency, and user experience

About you

10+ years of experience in digital transformation, or analytical lead roles, with significant exposure to leadership

Bachelor’s degree in business administration, Engineering/IT, Operations, Strategy, or a related field (MBA or advanced degrees would be looked favourably)

Ideally prior management consulting experience with a skew towards digital transformation or Analytics projects

Familiarity with CRM systems, CMS, Martech, and data/analytics ecosystems

Experience of Advanced Analytics, Predictive/Generative AI – Designing use-cases in business context

Experience of building business cases and tracking delivery

Experience in delivery of digital projects & exposure to working with data engineers/scientists and developers

Demonstrated ability to influence organizational change across levels

Clear communicator with underpinning clarity of thought to bring stakeholders on the transformation journey

Ability to navigate ambiguity and drive decision making

Experience of Distribution & Retail operations, ideally in the automotive sector (preferred)

We offer you:

Benefit from clear career paths, continuous learning & MNC Exposure

Access comprehensive health and life insurance (including dependent in health insurance)

Enjoy exclusive colleague perks, including discounts on vehicle purchases and more.

Hybrid working arrangement