Supervisor de Vendas – Canal Indireto – Santa Catarina
About the role
• Location: Santa Catarina: Florianopolis or Joinville city, Brazil | Remote
• Segment: Sales - Brazil
• Direct Report To: Sales Manager
Summary
Duracell is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeable batteries. Known for superior quality and innovation, Duracell powers billions of devices and plays an essential role in the lives of consumers around the globe. With a commitment to trust, reliability, and performance, we continue to lead the industry through cutting-edge technology and customer-first partnerships.
Sales Supervisor- Indirect channel executes Duracell's commercial strategies across assigned distributor territories, small and large independent retailers, and HFS outlets. With growing analytical and commercial autonomy, this role tracks sell-out performance, supports commercial proposal development, and contributes to distribution expansion within the indirect channel.
1. Execute Indirect Channel Strategies
Implement promotional plans, visibility programs, and brand drivers at assigned outlets
Ensure execution compliance at HFS and independent retailer accounts
Execute new product launches and seasonal activations in the field
2. Manage Distributor and Retailer Interactions
Build productive relationships with distributor representatives and store managers
Develop and present commercial proposals with Sales Manager support
Co-responsible for profitability and coverage targets in assigned territory
3. Monitor Performance and Distribution
Track sell-out, numeric distribution, and on-shelf availability in the territory
Analyze Neogrid and internal data to identify distribution gaps and opportunities
Monitor competitor pricing, coverage, and promotions in the region
4. Support Commercial Planning
Contribute to distributor performance reviews and action plans
Track trade investment efficiency in assigned territory
Support route planning and outlet coverage optimization
5. Field Coordination
Coordinate with promoter and merchandising teams for consistent field execution
Relay competitive intelligence and field insights to the commercial team
• Identify new outlet opportunities and white spaces in the territory•
Must-Have
Bachelor's degree in Business Administration, Engineering, Economics, or related field
2 years of experience in CPG sales, preferably in indirect channel or distributor management
Intermediate knowledge of distribution metrics, sell-out analysis, and pricing
Experience developing commercial proposals
Knowledge of Neogrid; basic P&L reading
Nice-to-Have
Experience with HFS or independent small retail accounts
Familiarity with field force or promoter team coordination
Understanding of route-to-market and coverage expansion models
Intermediate to Advanced English
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell’s products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a “can do” attitude is highly valued.
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