Senior Product Marketing Manager

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy.

We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.

It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.

Why this role matters

This role will focus on Kraken Distribution, our newest and fast-growing product line. We are looking for someone to help us grow Kraken Distribution's footprint by driving awareness, and figuring out product-market fit and the right go-to-market approach.

What we do at Kraken Distribution

Kraken Distribution is serving distribution network operators as they navigate the next phase of the energy transition. As networks face growing grid congestion, two-way energy flows, an increasing number of distributed energy resources (e.g., solar PVs, EVs, batteries) and much greater data complexity, Kraken Distribution helps utilities modernise how they plan, operate, and evolve their networks - enabling smarter, more flexible, and more customer-centric grids.

What you'll do:

Product Strategy & Commercialisation:

Help figure out product-market fit for Distribution across target markets

Identify market opportunities and customer needs to influence product strategy and monetisation for Distribution

Develop positioning and messaging for European markets

Help drive adoption of Distribution

Drive analyst engagement and help communicate our product vision and market differentiation

Develop thought leadership and customer-facing content that builds awareness and credibility in the market

Partner with Sales to develop the pipeline

Work closely with the marketing team on ABM programs and event messaging

Be the voice of the market

Build a strong understanding of customer needs, market trends and competitors

Bring customer insights into product and go-to-market discussions

Help ensure that commercial decisions are grounded in customer and market evidence

What you'll have:

7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting.

Experience defining go-to-market strategies for enterprise software or technology products.

Strong strategic thinking and comfort working with ambiguity.

The ability to turn market insight into practical product and commercial recommendations.

Big plus

Knowledge of European languages

Experience in utilities

Kraken is a certified Great Place to Work in France, Germany, Spain, Japan, Australia, and USA. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5, and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at inclusion@kraken.tech and we'll do what we can to customise your interview process for comfort and maximum magic!

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