Senior Manager, Specialty Segments - Multicultural Banking

Requisition ID: 262398

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Senior Manager, Specialty Segments - Multicultural Banking contributes to the overall success of priority segments for Retail Customer Growth in Canada ensuring business strategies, plans and initiatives are delivered in compliance with governing regulations, internal policies and procedures.

Responsible for leading the relaunch and national expansion of the Bank’s Multicultural Banking program. This role will define and execute a comprehensive strategy to better serve diverse communities, drive client acquisition and primacy, and embed multicultural banking capabilities across the distribution network.

The incumbent will act as a strategic connector across product, marketing, partnerships, and frontline teams to ensure culturally relevant, scalable, and commercially impactful solutions.

Is this role right for you? In this role, you will:

Program Relaunch & Strategy Development

Lead the end-to-end relaunch of the Multicultural Banking program, including strategy, value proposition, and go-to-market approach

Define priority segments and communities based on market opportunity, demographic trends, and client needs

Develop a clear multi-year roadmap to drive sustainable growth, client primacy, and brand relevance

Establish success metrics (e.g., acquisition, engagement, conversion, retention)

Distribution Enablement & Execution

Drive integration of the Multicultural Banking strategy across Retail, Commercial, and other key distribution channels

Partner with regional leadership and frontline teams to embed program execution into day-to-day sales and advisory practices

Develop tools, playbooks, and client engagement frameworks to support consistent execution nationally

Monitor performance and adoption across regions; identify gaps and implement course corrections

Client-Centric Value Proposition

Design culturally relevant banking solutions, advisory models, and client experiences tailored to diverse communities

Leverage insights and data to understand client behaviours, needs, and barriers to engagement

Collaborate with product teams to ensure offerings meet the evolving needs of multicultural segments (e.g., newcomers, established communities, business owners)

Partnerships & Ecosystem Development

Identify, build, and manage strategic partnerships with community organizations, cultural associations, and external stakeholders

Leverage partnerships to drive awareness, access, and trust within key communities

Collaborate with internal teams (Marketing, Communications, Community Investment) to amplify reach and impact

Marketing & Brand Positioning

Partner with Marketing to develop targeted, culturally relevant campaigns and engagement strategies

Ensure consistent and authentic brand representation across all multicultural initiatives

Support community-based events, activations, and sponsorships to deepen market presence

Performance Management & Governance

Establish and track KPIs to measure program effectiveness, ROI, and client outcomes

Provide regular updates to senior leadership on progress, risks, and opportunities

Ensure all initiatives are aligned with regulatory requirements and internal risk frameworks

Leadership & Influence

Act as a subject matter expert and thought leader in multicultural banking across the organization

Influence cross-functional stakeholders to align on priorities and deliver integrated solutions

Foster a culture of inclusion, innovation, and client-centricity within the program

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

7–10+ years leadership experience in retail banking, strategy, or segment management

Strong experience developing and executing national strategies across multiple channels

Deep understanding of diverse/multicultural client segments and market dynamics (Canadian context preferred)

Proven ability to build partnerships and influence stakeholders at senior levels

Strong analytical skills with experience leveraging data to drive decision-making

Exceptional communication and storytelling skills

Strategic and forward-thinking, with the ability to translate vision into execution

Highly collaborative, with strong stakeholder management and influencing capabilities

Results-driven with a focus on measurable business outcomes

Passionate about advancing financial inclusion and supporting diverse communities

What's in it for you?

The opportunity to join a forward-thinking organization where you are surrounded by a collaborative team of innovative thinkers.

A competitive compensation and benefits package.

An organization committed to making a difference in our communities– for you and our clients.

You can expect to be recognized and rewarded for high-performance. You’ll be supported by leadership through meaningful development conversations that enable faster advancement and internal training to support your growth and development.

Working Conditions

This role is located in our downtown Toronto, ON office location. Non-standard hours may be required to meet business objectives.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.