Category Strategy & Commercial Planning Manager

Company Description

Dr. Reddy’s is a global healthcare company with revenues of US$3.5bn and a bold ambition to its footprint in Consumer Health. In 2024, the company acquired Nicotinell from Haleon - a global leader in the Nicotine Replacement Therapy (NRT) category. In Australia the NRT brand name is Nicabate, while in New Zealand, it’s Habitrol.

Nicotinell is the #2 NRT brand globally (excluding the US), with a presence in over 30 countries across Europe, ANZ, Asia (including Japan), and Latin America. It holds #1 or #2 share positions in 14 of the top 17 global NRT markets, with the lozenge/mini-lozenge format ranking #1 globally.

The brand is valued at approximately £250 million and ranks among the Top 15 OTC brands in Europe (excluding Russia) and #32 globally (excluding the US).

Dr. Reddy’s intends to build a US$1 billion Consumer Health division within 5 years, leveraging the strength of the NRT portfolio and further strategic acquisitions.

At Dr. Reddy’s, the belief that Good Health Can’t Wait inspires us to delve deep into understanding the needs of patients and do all that it takes to fulfil them. 'Good Health Can’t Wait.’ These simple words describe the deep-rooted belief that drives us.

Our belief is guided by our principles - Empathy and Dynamism - which provide both guidance for our current behaviour and inspiration for our future actions.

Job Description

Role Overview

We’re looking for a proactive, forward thinking Category Strategy & Commercial Planning Manager ANZ to join our ambitious team working on Nicabate and Habitrol – key brands in our ANZ Consumer Healthcare portfolio.

Drive end-to-end commercial performance across ANZ, combining category insights, commercial modelling, forecasting & delivery and retailer strategy to unlock sustainable growth.

This is a pivotal role for someone who thrives in a fast-paced, entrepreneurial environment and wants to make a real impact on these growing brands with big ambitions.

Key Responsibilities

Category Strategy & Retailer Engagement

Translate market, shopper and customer data into actionable category strategies

Lead strategic input into:

Range reviews

Assortment optimisation, layout & planogram recommendations

Pricing & promotional strategies

Develop category-led selling stories to influence retailer decisions

Build data packs, insights and lead recommendations for Joint Business Planning and line reviews

Maintain accurate range and core line information

Partner with Sales to shift conversations from brand sell category growth leadership

Revenue Growth Management

Deliver actionable insights on pricing, promotions, sales trends, and trade performance.

Drive optimisation of:

Pricing architecture

Promotional mechanics

Product mix and trade investment

Evaluate initiatives using ROI and sensitivity modelling

Identify structural growth levers across channels and customers

Commercial Modelling & Performance Management

Support delivery of sales targets across ANZ through close tracking of performance by customer, SKU, and channel

Monitor weekly/monthly sales performance and highlight risks, gaps, and opportunities

Track and support delivery of agreed customer plans, ensuring actions are executed on time and commitments are met

Work with distributor teams to ensure timely and accurate reporting of sales data and work with finance team to ensure accurate reporting alignment

Support development and execution of customer-specific plans and promotions

Build robust models for:

NPD launches

Promotional investment

Channel/customer expansion

Track key KPIs:

Revenue, NSV, GP, market share, promo ROI

Deliver clear performance narratives and corrective actions

S&OP / Demand Planning Integration

Contribute to monthly demand and S&OP processes improving; Forecast accuracy; Inventory health; Service levels

Lead scenario planning across supply constraints and demand shifts

Data & Analytics Leadership

Integrate data sources (scan, shopper, retailer, internal systems) into a single source of truth and leverage tools for advanced insights

Build and maintain reporting dashboards to support sales cadence, internal reporting requirements & customer priorities

Provide analytical support and leadership for wider reporting, and ad hoc projects; ad hoc project management as and when required

Champion data governance, accuracy and scalability of reporting

Stakeholder Influence & Communication

Deliver executive ready presentations & business cases

Translate complex analysis into clear commercial recommendations

Influence cross functional stakeholders across local and international teams

Confidently challenge assumptions and shape decisions

Qualifications

Required Experience & Skills

Essential

8+ years’ experience in Category, Commercial Planning, Revenue Management or Insights roles within FMCG, Pharmacy, or Consumer Healthcare.

Strong experience working with Scan / Market data (e.g. IQVIA, Circana, Quantium)

Strong financial acumen (P&L, margin, ROI, forecasting)

Exposure to S&OP / IBP processes

Advanced Excel and PowerPoint skills; ability to build clear, persuasive insight stories

Excellent analytical capability with attention to detail and commercial curiosity

Proven ability to influence senior stakeholders

Desirable

Sales/Account Management experience

Experience in Pharmacy / OTC / Health related categories.

Exposure to planograms or space management tools.

Power BI or similar visualisation tools.

Personal Attributes

Commercially minded and solutions-focused.

Collaborative and agile – thrives in a small, fast-moving team with big goals.

Confident working autonomously while collaborating closely with cross functional stakeholders.

Pragmatic, hands-on and willing to “roll up sleeves”.

Curious about shopper behaviour and what truly drives category growth

Additional Information

What We Offer

A high-impact commercial leadership role.

Opportunity to build and shape the Consumer Health organisation.

Entrepreneurial culture with global visibility.

Competitive compensation and benefits.

Hybrid working environment.t

Career acceleration in a rapidly growing business.

Melbourne-based role with ANZ market exposure and global team engagement