Marketing Specialist (Apprentice)

locations

Paris, France

time type

Full time

posted on

Posted Today

job requisition id

JR111226

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Title: Marketing Specialist – 2-Year Apprenticeship

Location: Issy-les-Moulineaux, France

Start Date: 24 August 2026

Department: EMEA Integrated Marketing (France)

Reporting Line: Reports to the Integrated Marketing Manager for France (Cathy Oliveira)

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About the Role

We are seeking a highly motivated Marketing Intern to join our international corporate environment in Paris. This 2-year apprenticeship offers hands-on experience across both field and digital marketing, with a strong focus on market segmentation and Account-Based Engagement (ABE).

You will work closely with cross-functional teams and gain exposure to global campaigns, data-driven strategies, and the integration of AI tools in modern marketing practices.

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Key Responsibilities

Field Marketing

Support the planning and execution of regional marketing campaigns and events

Coordinate with sales teams to align marketing initiatives with business objectives

Assist in managing partnerships, sponsorships, and local activations

Digital Marketing

Contribute to digital campaigns (email, social media, web, paid media)

Monitor campaign performance and prepare analytics reports

Optimize content for SEO/GEO and user engagement

Market Segmentation & ABE

Assist in identifying target segments and building customer personas

Support the development and execution of ABE strategies

AI & Marketing Technology

Leverage AI tools for content creation, data analysis, and campaign optimization

Stay updated on emerging marketing technologies and best practices

Creative & Design Support

Create and adapt marketing assets using design tools (presentations, social visuals, campaign materials)

Ensure brand consistency across all communications

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Profile Requirements

Currently enrolled in a Bachelor’s or Master’s degree in Marketing, Business, or a related field

Fluent French speaker with strong professional proficiency in English

Strong interest in both field and digital marketing

Basic understanding of market segmentation and/or Account-Based Marketing is a plus

Familiarity with AI tools applied to marketing (e.g., content generation, analytics)

Proficiency in design tools (e.g., Adobe Creative Suite, Figma, or similar)

Analytical mindset with attention to detail

Strong communication and teamwork skills

Ability to work in an international, fast-paced corporate environment

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What We Offer

A structured 2-year apprenticeship with mentorship and learning opportunities

Exposure to global marketing strategies and cross-cultural collaboration

Hands-on experience with modern marketing tools, including AI-driven solutions

A dynamic and inclusive workplace in Paris

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How to Apply

Please submit your CV and a short motivation letter in English or French outlining your interest in the role and relevant experience.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

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