Assistant Manager, Marketing SEA

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

The Assistant Manager, Brand Marketing is responsible for driving PUMA’s lifestyle marketing success across Southeast Asia and Singapore, covering both Direct-to-Consumer and Wholesale channels. This role leads brand positioning, messaging, and consumer engagement strategies, ensuring a consistent presence across all touchpoints. It involves managing 360° marketing campaigns, budgets, and calendars, while collaborating with cross-functional teams to maximise brand performance. The role also oversees SEA-exclusive projects and events, working closely with external agencies to align with brand objectives.

Task 1: Marketing Calendar Management

Manage the marketing calendar, defining key milestones to deliver brand strategies and aligned KPIs. Ensure timely consultation, communication, and alignment across all relevant stakeholders on priorities and deliverables.

Task 2: 360° Marketing Planning

Lead the development and execution of integrated marketing strategies across SEA, encompassing paid media, partnerships, promotions, CRM, retail activations, and brand-led initiatives, in alignment with overall brand direction.

Task 3: Budget Management

Oversee the brand marketing budget, ensuring disciplined spend management and delivery against ROI objectives.

Task 4: Commercial & Retail Partnerships

Partner with commercial and retail to develop communications to support sell-through and strengthen brand presence with WS and trade partners.

Task 5: Consumer Events

Lead the end-to-end design and execution of consumer-facing events, ensuring consistency with brand guidelines, objectives, and a cohesive brand experience.

Task 6: Project & Campaign Delivery

Manage the delivery of marketing projects and campaigns, ensuring alignment with strategic objectives, timelines, and quality standards.

Task 7: Campaign Performance & Reporting

Measure and analyse campaign effectiveness, providing actionable insights and recommendations to senior marketing leadership to drive continuous improvement.

Your talent

Education: Bachelor’s degree in Marketing, Communications, or relevant studied.

Professional: Minimum 5 years in brand management, consumer marketing, or related industries such as fashion, sports, or creative agencies. Strong understanding of sneaker and streetwear culture, youth trends, and the lifestyle landscape in SEA. Proven ability to lead initiatives, manage timelines, and collaborate with cross-functional stakeholders.

IT Skills: Word, PowerPoint, Excel

Language Skills: English and local languages

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.