CVP, Solution and Industry Marketing

Blue Yonder Job Title:

CVP, Solution and Industry Marketing

Location:

US- Remote

Overview:

Blue Yonder is looking for a seasoned marketing executive with a passion for supply chain, and experience marketing AI platforms, to create awareness and demand for our leading supply chain management portfolio. This role is a strategic input into Blue Yonder’s go-to-market, setting and executing direction for teams crafting messaging and content that engage key buyer personas. The ideal candidate will have experience in the following areas: platform marketing; services / FDE marketing; planning and execution solution marketing; industry-specific marketing with a focus on retail, logistic services and manufacturing audiences.

Scope:

Leads the solution and industry marketing function with enterprise-wide impact, setting the direction, priorities, and operating model to achieve corporate objectives. Collaborates closely with senior executives to align marketing strategy with business goals and ensure programs, messaging, and initiatives drive measurable growth and positive market positioning. Oversees frameworks, programs and initiatives across multiple teams, maintaining high standards of quality, consistency, and customer focus. Represents the marketing function in executive discussions, influencing strategic decisions and fostering alignment across product, sales, operations, and other key business areas.

What you will do:

Organizational Leadership & Strategy: Define organizational imperatives and drive plans in support of near-term KPIs and long term strategic objectives, partnering closely with other marketing leaders, product management and customer leaders to take a 360 approach. The leader will also establish an outside-in perspective on changing market pain points and how Blue Yonder solves them.

Content and Messaging Strategy: Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals.

Solution and Industry GTM Strategy Management: Defines and prioritizes investments in multi-channel prong initiatives – including launches – collaborating with team lead and stakeholders to best serve corporate objectives for revenue, website and thought leadership objectives. Where appropriate, this also includes driving new approaches in support of mergers, acquisitions and strategic exits from an area.

AI Marketing Strategy Expertise: Analyzes trends in use of AI to deliver messaging and content delivery that is high quality, brand compliant and demonstrates differentiated value. This can include organizational design based on how AI changes the approach to market.

Steward of Organizational Excellence: Ensures the sub-function maintains high standards of quality, consistency, compliance, and customer focus across all deliverables.

Spokesperson: Serve as a spokesperson, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers.

What we are looking for:

15+ years of software industry marketing experience with an ideal mix of technical and business (consulting, product marketing) background.

Deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring c-suite stakeholders (finance, IT, security, supply chain, etc.) understand our value.

Strong collaboration skills across complex, matrixed organizations

Proven track record of marketing success from within a cloud software/service, SaaS and AI-native companies, including understanding how AI shapes pricing and packaging.

Strong experience managing teams of 20+ marketers.

Excellent listening, oral and written communication/presentation skills with strong ability to influence people at all levels and in various functions.

Proven ability to successfully recruit, motivate, mentor, coach, develop and retain a high performing team of product marketing and technical marketers.

Ability to establish credibility and record with speaking engagements, technology publications and related is beneficial.

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